Car Buyers are Turning to Mobile – and They Want Car Dealerships to Text Them!
In a blog just last week I shared an example of how a car dealership generated sales quickly using SMS messaging. It turns out they were ahead of the game if a recent survey is true.
Car dealerships are always looking to find new ways to market their inventory. Online marketing has become standard and some use social media. A recent study in the US wanted to see if car buyers were actually using social media in the buying process or not. The results from Autotrader.com show US buyers don’t care much about social when it comes to researching or buying their cars. Only 1% of respondents said they consider social results in their search.
But the report did confirm that people use the Internet to research, and in particular they found a 9% increase in the use of mobile devices for researching. Unsurprisingly, 50% of millennials (generally late teens to mid-30s) say they use a mobile device.
It makes sense of course, why people use mobiles. A car is a major purchase and they want to compare dealership prices and available models.
One particular fact from the US study that ties into last week’s blog is that 37% of prospective buyers wanted dealerships to text them. Notice that’s prospective buyers. They like to receive special offers for new purchases when they are looking to buy a car.
And after they’ve made the purchase a larger number, 46%, wanted the dealership to continue to text them. They wanted service reminders, recall notices, or other relevant information on their car or account.
This is great news for car dealerships. SMS has a very low cost of entry and is easy to integrate into scheduling or contact management software. And as last week’s blog showed, it can be very effective and quick in generating sales in the UK.
If you want some more ideas on how you can use SMS messaging for your dealership, chat, email or call us. We’d be happy to help you get started and answer all of your questions.
Most car dealerships and garages already have almost everything in place to start an effective SMS marketing campaign. When customers go into a car garage to have a service or a MOT done, they almost always give the dealership their mobile phone number. The reason for this is simple: if a customer is bringing their car in to get checked and they don't want to wait around for any work to be carried out, they'll simply head into town or run a few errands, until the garage gives them a call on their mobile to let them know the work has been done. That means most garages will have a healthy amount of mobile numbers already in their database, but quite often a garage will overlook the potential that their database of contacts presents.
Go Auto, a car dealership in Edmonton Canada, was using SMS messaging in their business for marketing. And their sales staff used text messaging on their mobiles to connect with customers. But it was all getting a bit out of control. They wanted something that would let them manage their SMS messaging better.
One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I'm talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list - but this time we're talking about how fast you can get results.
When it comes to buying a car there is one thing that the potential buyer places more importance on than anything else. Of course, the price, condition and specifications of the car are major deciding factors, but above this, it is ultimately trust that will make or break the sale. For the commercial dealer, word of mouth plays a key role in this, along with online ratings and reviews. Read this article to learn how SMS Messaging can also help to promote trust and transparency, helping dealerships to drive sales up and increase profits.
Car dealerships are always looking to find new ways to market their inventory. Online marketing has become standard and some use social media. A recent study in US wanted to see if car buyers were actually using social media in the buying process or not.
The focus for advertising campaigns today is often mobile, web, or digital. It’s certainly true that more and more people are using technology for just about everything. But with all that technology, it’s easy to overlook another, more traditional form: Print!
If you are a car dealership learn how SMS marketing can help you generate more enquiries, turn more enquiries into sales and ultimately promote your brand and increase customer loyalty and repeat sales. Sounds to good to be true? Read this post and you might change your mind.
Global brands are increasingly taking advantage of a Short Message Service (SMS) to connect to customers and improve customer communication and engagement. This trend is taking root amongst small companies too, as they grasp the potential to not only communicate effectively in real-time but use SMS to save time and money in their customer relations procedures.