The Super Amazing Speed of SMS Marketing
One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I’m talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list. But that is not the only element of SMS marketing that is fast. There is also the speed that it brings positive results.
Those are all very real aspects of using an SMS web based service. But often retailers are looking to get people’s attention and make the sales during a specific season. And you have a limited amount of time before the rush is over.
You probably already have all your advertising in place, based on what you expected to sell. Then a few weeks into the season you realise you have way too many A-type widgets. You discount them by 50%, but you still have piles left a few days before Christmas. No time to change your existing advertising as they went to print weeks ago. You can update the website, but how will you let people know about the new sale? And even if you do, is it even possible to convert sales quickly enough?
Take heart. SMS marketing can be that fast.
As an example, I’m going to share an experience one of our clients had when they were looking to push a short term sale.
The car dealership had a selection of new cars they were promoting. They created a short term offer, but needed to let people know about it. They already had an existing list of customers and needed a way to let them know about the sale quickly.
On a Friday night they sent a text message to those customers letting them know they had some new cars with a very special limited time offer. By Sunday afternoon they had sold five of the cars. That is pretty amazing. But it gets better.
Over the course of four days, from Saturday morning to Tuesday afternoon, they sold a total of 9 cars. All of the sales were a direct result of the SMS message they had sent about their special offer.
What I find most amazing about this isn’t how fast it worked, but that it worked so fast for a high ticket item like a car. It’s proof of how effective SMS marketing really is. And that is without looking at the financial angle. The 1000 SMS credits they used to send the messages cost them just £35. Compare that to the profit on nine cars! Let’s guess at £1000 per car (probably a bit low) and you see they turned £35 into £9000 in five days. That is fast!
Whether you’re marketing toys, clothes, electronics, or travel get-aways, using SMS marketing to let your list know about your offers may just result in the fastest sale you’ve ever had. For more ideas why not download our free Mobile Marketing Guide.
The focus for advertising campaigns today is often mobile, web, or digital. It’s certainly true that more and more people are using technology for just about everything. But with all that technology, it’s easy to overlook another, more traditional form: Print!
People have their mobiles within arm’s reach about 22 hours of every day. That means even while they are sleeping! It makes sense then, that if you want to remind someone of an important event (an appointment with your small business for example) you should use their mobile.
Go Auto, a car dealership in Edmonton Canada, was using SMS messaging in their business for marketing. And their sales staff used text messaging on their mobiles to connect with customers. But it was all getting a bit out of control. They wanted something that would let them manage their SMS messaging better.
Car dealerships are always looking to find new ways to market their inventory. Online marketing has become standard and some use social media. A recent study in US wanted to see if car buyers were actually using social media in the buying process or not.
Most car dealerships and garages already have almost everything in place to start an effective SMS marketing campaign. When customers go into a car garage to have a service or a MOT done, they almost always give the dealership their mobile phone number. The reason for this is simple: if a customer is bringing their car in to get checked and they don't want to wait around for any work to be carried out, they'll simply head into town or run a few errands, until the garage gives them a call on their mobile to let them know the work has been done. That means most garages will have a healthy amount of mobile numbers already in their database, but quite often a garage will overlook the potential that their database of contacts presents.
If you are a car dealership learn how SMS marketing can help you generate more enquiries, turn more enquiries into sales and ultimately promote your brand and increase customer loyalty and repeat sales. Sounds to good to be true? Read this post and you might change your mind.
When it comes to buying a car there is one thing that the potential buyer places more importance on than anything else. Of course, the price, condition and specifications of the car are major deciding factors, but above this, it is ultimately trust that will make or break the sale. For the commercial dealer, word of mouth plays a key role in this, along with online ratings and reviews. Read this article to learn how SMS Messaging can also help to promote trust and transparency, helping dealerships to drive sales up and increase profits.