3 Retail Predictions to Increase Footfalls This Holiday Season with SMS Messaging
Ever since the American-born Black Friday craze hit the UK (and the world) in 2014, retailers struggled to plan for the holiday season. In 2014 it was completely crazy in-store and online. In 2015, high street saw a decline in footfall over the weekend by as much as 4.5%. But online sales boomed.
According to TechRadar, retailers have learned some lessons. Many plan to offer sales during the whole month of November to avoid crowds and website crashes on Black Friday. But how will they bring more people into their stores when price shopping and searching online for the best deals is so easy?
Enter SMS Messaging
We’re just about six weeks before the November sales season begins. Your sales and marketing planning are probably well underway. But if you don’t have SMS marketing in your to-do list you might want to pause and consider it.
Looking at the retail predictions for 2016, there are a few big ones that can help shift the trend towards more footfall this year than last. Here are the biggest predictions and how you can use SMS marketing to stay relevant to your customers:
Click-and-Collect via Mobile
Many retailers already provide a service to have online orders picked up in-store. The prediction for this year is that more people will be doing the ordering from a mobile phone. To deliver the best service, send the customer an SMS update when their order is ready for pickup.
Also, any offers you send via SMS should go directly to a mobile-friendly site that offers click-and collect. It’s more convenient for customers, which means they’ll be more likely to buy from you, and come to your store to collect.
Loyalty Rewards Aren't Enough
Continuing on the theme from the click-and-collect, consumers are putting less emphasis on loyalty rewards. They “prioritise value, track record and convenience” according to vendhq.com. SMS messaging can communicate all three of those to a customer. You make your SMS marketing messages convenient by using links to mobile websites, or easy to show coupons for in-store purchases. If you are consistent in your messages, you’ll have a great track record – right on their mobile. When they look at the latest message, they’ll see all the old ones (does anyone delete old messages?).
It’s important to offer value too – not just for their money but their time as well. So if you want them to visit you in-store, make it worth their while. That doesn’t necessarily mean deep discounts, but perhaps there’s a special event they can only experience in the store. Maybe you offer a bonus item – whatever your customers will value – that they are willing to trade their time to come inside and get. SMS messages are great for these offers because they are so quick. You can announce ahead of time, then send reminders just at the right time when you want them to come to the store.
Make it Personal
One of the most consistent predictions is that shoppers want “Personal Commerce”. SMS messaging can be extremely personal. With a little effort you can send specific offers to different customers. It doesn’t even have to be individual. Simply dividing your list up by demographic or purchasing behaviour can make the offers more relevant which will feel personal. Did a customer spend hundreds on toys last year? Chances are she or he has children in their life. Let them know when the latest toys arrive via SMS so they get a chance to get them before anyone else.
That approach can work for any type of retailer. Use as much information as you have on the customer to create an SMS offer or campaign. The more specific you can be the better, but use what you have and you’ll probably see an upswing in sales.
TechRadar predicts holiday sales in the UK will be £2.2B over the four-day weekend including Black Friday and Cyber Monday. Shoppers expect stores to be bustling, and may opt to order online. Don’t let them. Use SMS messaging as described above to get them into your store that weekend, and all season long.
Uncertain economic times and an ever-extending holiday retail season is apparently making Brits less excited about the “usual” sales. But don’t worry, find out how SMS marketing can help you boost sales even in the face of retail fatigue.
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
Comparing SMS and email marketing results for the 2015 holiday season, this article taps into reports from Expedia and Adobe to share important insights.
Every good retail business owner knows that the key to success is keeping his or her customers happy. Your level of customer service should be all encompassing to succeed and should consist of more than just being polite to the customer at the till.
SMS marketing is one of the most effective and efficient marketing channels currently available, enabling businesses to directly communicate with their target customers. If you're considering building your first SMS marketing campaign, or you have already ran a campaign but achieved limited success, read on to see how you can build an effective SMS marketing campaign to achieve your business objectives.
SMS messaging can be a hugely productive way of developing your marketing strategy. Text messages are read - on average - in less than 5 seconds. That means you only have a short period of time in which you can impress your potential customer. People are starved of concentration thanks to hundreds of digital and offline distractions, along with the many other companies all reaching out to them through SMS. In order to be effective and get the most from SMS text messages, you need to be creative with your SMS marketing. So here's how...
One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I'm talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list - but this time we're talking about how fast you can get results.
Sometimes bloggers or journalists get a bit carried away. They see some data or fact, and run off to declare there’s a trend you need to know about. The latest one I’ve seen is all about how to reach the generation of “cashless shoppers”. The argument goes that you need to use SMS messaging to reach customers because they are all shopping online – where you obviously can’t pay in cash.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you're going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.