SMS Messaging Offers Opportunity for Fundraising
Is your charity taking advantage of mobile fundraising? A report from ThirdSector indicates 55% of charities aren’t doing so, which creates a huge opportunity for those that do. In the UK, almost three quarters of the population, 72%, use smartphones. And one of the most active donating demographics, 54 to 65, are using smartphones in ever greater numbers. Almost 55% of the older Brits are becoming tech savvy and mobile.
There are many mobile strategies available, but one of the most effective is SMS messaging. SMS giving is probably the most well known use of SMS for charity fundraising. But it’s difficult to do except for the largest organisations. It requires coordination with the network providers to collect money on behalf of the charity. Also the charity doesn’t always receive a record of the numbers who donated, and there is no way to track how the donations were made. Did they come from the radio or TV advert? Did the donor see an online ad? There’s just no way to know without more information.
So while SMS giving can be an effective way to gather donations for certain organisations, it doesn’t help create a relationship between the charity and the donor. But you can use standard SMS messaging to engage your existing donor database. You can also create campaigns to grow your donor list, and then engage them in all your fundraising efforts.
And that’s another thing that most charities don’t do according to the ThirdSector report. Over 63% of charities have not integrated their fundraising efforts across all their different channels. Fortunately, SMS messaging is so easy to get started, simple to integrate into applications, and to track responses.
If you’re one of the charities in the UK that hasn’t started using mobile for fundraising, get in touch with us to find out how you can get started. Just grab us on live chat anytime, email or call to see how easy it can be to help your cause raise funds using SMS messaging.
You can also pick up some great ideas from our Business Sector Report on Not-For-Profit Organisations.
Most of us are familiar with SMS marketing in a commercial context. Many organisations use text messaging as a powerful means of creating brand awareness, enticing people to buy, and as a way of promoting special deals and new products. The charity sector can also benefit hugely from regular SMS campaigns.
SMS messaging is a popular topic. The growth of mobile has everyone jumping on board the SMS waggon and they all have something to say. I've compiled a list of five topics that I've seen written about that just aren't true, or at the very least are potentially misleading enough to be called myths. I'm going to try and offer some insight into why these myths exist and what the truth is, as I see it anyway!
It's sometimes a challenge for charities to get people's attention. But once you get it, SMS messaging is a great way to keep it. Why? People freely give their emails, but their mobile number is often closely guarded. So when someone opts in to your charity campaign with their mobile number, it means they are invested in your cause.
SMS messaging supports all sorts of use cases. Most of the time, businesses consider it an expense. But for some businesses, there's a method that could turn that expense into income. See some examples of how it works, and if it might be for you in this blog.
So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continues to grow. So for this blog I picked out five facts about mobile and SMS that really make the case that SMS for business has come of age. Let’s see if you agree.
As old as SMS messaging is (going on 25), is it surprising to know that for non-profits and political campaigns it’s just now catching on? It might be, but if you think about it maybe it isn’t surprising. Until the last few years, people have been very reticent to hand out their personal mobile number. Now though, they’re more willing – if they care about the source of the messages.
The focus for advertising campaigns today is often mobile, web, or digital. It’s certainly true that more and more people are using technology for just about everything. But with all that technology, it’s easy to overlook another, more traditional form: Print!