How to Increase Retail Foot Traffic with SMS Marketing
A printed voucher for 10 pounds off any purchase – valid in store one month from now.
That’s what I found in my shopping bag after purchasing some clothing for my daughter. Great! I thought, but that’s so far away I’ll never remember to go back to the store.
Then I read the voucher again, just to double check the dates it was valid, and I saw the retailer had added a “text redemption code”.
If I send a text message to the retailer with the 12 digit code on the voucher, they will send me, by text, up to two “Supercash redemption alerts” during the week of the sale.
Brilliant! Now I will be sure to get back into the store during the week of the sale thanks to a couple of text reminders.
What They're Doing Right
This retailer is doing everything right (well almost) when it comes to using SMS marketing to drive people back into the local retail store. Let’s look at how they did it:
- Gave out printed vouchers at the store for a future event. They know customers responding to this offer are already people who visit the local store in person.
- On the voucher they boldly printed the code and instructions to receive text alerts about the sale. Anyone reading the voucher would have a hard time missing the opportunity.
- They clearly stated how many times a person that opts in would receive text messages. By letting people know that they are signing up for a limited number of texts they will be more likely to sign up. No one likes the unknown, or wants to be spammed about other sales in the future they may not want to know about.
What They Could Be Doing Better
If I could suggest one thing to their SMS marketing team it would be to make the redemption code something easier to type in. The random mix of 12 digits and numbers printed on the voucher could be difficult to type in correctly. How would someone know if they typed it in wrong? A verification, or error message from the retailer would help, but why make it difficult for your customers?
Next time you’re looking to increase foot traffic to your store, why not try this approach – only use a simple text keyword code to help your customers (especially those who might be typing on a small keyboard!).
SMS coupons have redemption rates ten times email coupons. Averages run around 30%, but they could be as high as 45% for personalised messages. Even with those great numbers, retailers can still lose money to fraud. Find out how make sure customers only redeem your coupon once.
You’ve seen or heard about remarketing online. But did you know you can use SMS to remarket to visitors who abandon their cart in your ecommerce store? According to one study, using it can double your conversion rates. Check out the blog to see the details.
With consumer spending on Britain's 57 million furry friends valued at over £4.5 Million and all the signs showing that this is only going to increase, there has never been a better time for the sector to invest in marketing - and SMS marketing should be top priority. As pet owners spend more and more time pampering their pets and investing in pet paraphernalia, the opportunities are infinite. SMS marketing is one of the best ways to ensure that your offers get seen - and in most cases, instantly. With its low costs, exceptionally high open rates and above average response rates, SMS Marketing offers huge potential for ROI.
One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I'm talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list - but this time we're talking about how fast you can get results.
In our demanding, 24/7 world it is difficult to stay on top of your SMS marketing campaign but with scheduling you can ensure you are getting your message to your audience whatever the time.
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.
If you've considered SMS marketing to new and existing customers by text message but dismissed it, it really is time to think again. SMS continues to outperform and outreach all the newer models of communication designed to replace it. The latest competitor to run into difficulties against business text messaging is mobile internet advertising.
Uncertain economic times and an ever-extending holiday retail season is apparently making Brits less excited about the “usual” sales. But don’t worry, find out how SMS marketing can help you boost sales even in the face of retail fatigue.
One retailer increased their online mobile traffic by 93% year over year using SMS messaging. Another increased foot traffic by 21% after adding mobile coupons to their marketing. Do you want to know how? Find out in our blog on increasing traffic with SMS messaging.
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