7 Ways Business Coaches are Using SMS Marketing
The world of digital marketing is fast-paced and competitive. The digital age has seen a rise in demand for business coaches to aid you in every aspect of your entrepreneurial efforts. From money mindset to technological solutions, earning passive income and attracting high-paying clients, these days there’s a coach for everything.
But running a coaching business isn’t as simple as the hype would suggest. With so many coaches out there, it can be difficult to distinguish yourself, and stand out from the crowd. When it comes to marketing your coaching business, you need every trick in the book. SMS marketing is the perfect way of supercharging your promotion of your coaching business, attracting new clients, and ensuring your existing customers are utterly in love with your services. You can use SMS to do everything from reminding clients about calls and meetings to sending special offers, upselling new products, and gaining client feedback. SMS marketing is a dream for savvy coaches looking to empower their marketing efforts.
Here are seven unique ways coaches can use SMS marketing in their business:
1. Cover all your bases using SMS messaging as a benchmark
Let’s face it; everyone has a mobile phone. And no matter where they are or what they’re doing, they can receive messages on their phone, and if for some reason they have no signal, the message is there waiting for them. If you work internationally or have a broad customer base, a simple message summarising your core offer can be sent via SMS broadcast. This is a highly cost-effective way of getting the word out to everyone while gaining the benefit of the high open rates that come with SMS marketing (much higher than email marketing and other comparable services).
Your message will raise awareness of your primary offer, and those who aren’t able to take you up on it immediately will have learned about it in a fast and very inoffensive manner – a humble text message is far less intrusive and overwhelming than yet another marketing email.
2. Find out which of your clients are engaging with your through SMS marketing
Your customers will find SMS messaging to be a very personal form of communication. When you make a straightforward request via SMS, like, ‘Hi, Kerry, need a little extra support? Take 50% off our next coaching session by replying to this message!’, you will get a fantastic response rate, while simultaneously discovering whether the contacts you have on your list are genuine and up-to-date. This will save you time and money on admin costs, and wasted marketing efforts.
3. Remind your clients about your business with a quick offer via SMS
With so much going on in your clients’ lives it’s not always easy to remember that support, advice, and great business tactics are just a call away. If you don’t remain front-of-mind with your clients, they won’t always remember you can help them when a problem crops up. They may have forgotten you offer a particular service or have forgotten about you entirely. A quick message offering them the chance to take advantage of a fantastic offer not only has the potential to generate revenue, but it will also gently remind your clients you are there.
4. Fully integrate your SMS marketing with your eCommerce site and email marketing campaigns
You only get 160 characters with an SMS marketing message (or 456 with fastsms). That doesn’t sound like a lot until you consider that it’s longer than a Tweet, and doesn’t have to end when the message does. SMS messages containing URLs have a very high click through rate. The inclusion of a URL in your message extends the length of your marketing message, allowing you to direct clients to further information, offers, or to purchase subscriptions, services, and coaching sessions. When you combine your SMS marketing with your email marketing and eCommerce capabilities, you create an incredibly powerful tool for tracking your clients’ activities all the way back to the SMS that started conversions.
5. Combine Direct Mail and SMS marketing for killer conversion rates
If you want to take advantage of Direct Mail on your digitally-overwhelmed clients, follow up their delivery within 24 hours with an SMS message offering them a little extra nudge to make use of your Direct Mail offer. It reminds them they received your mail, gives them a push to open it (if they haven’t already), and makes it far more likely they will take advantage of the offer inside.
6. Run bite-size client surveys with SMS marketing
Long surveys are getting fewer and fewer responses. You clients simply don’t have the time or inclination to answer a lot of questions. SMS messages can be used to send a single, pivotal question that is far easier to answer. Rather than sending one survey with ten questions that has a pitiful response rate, send ten SMS messages with a single question in each, spread out over the course of several weeks or months. Your response rate will be much higher, and your clients will find the process far less intrusive.
7. Nurture your Influencers with SMS marketing
Some of your clients are going to like you more than others. And some of those who do, are going to be more popular than others. When your popular clients crossover with the customers who adore you, you end up with advocates: individuals who will recommend and even promote you and your brand. When you know who they are, you can focus more of your marketing resources on them. Make them feel special by sending them insider tips, extra offers, and messages that simply check in to see how they’re doing.
The best part is that SMS marketing can tell you who your Influencers are. Send them three simple questions. Keep them simple, and ask your clients to rate you out of ten for each question. Those who respond by saying they would recommend you to a friend, colleague, or family member are your Influencers.
Get in touch now and find out exactly what SMS marketing can do for you and your coaching business.
One of the many benefits of SMS messaging is that it's personal. It can feel like a one on one communication or even conversation. But it's also one of the best ways to reach 10, 100, or even 100,000 people all at once. So even "one to many" communication feels like "one to one" to the receiver.
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