Proof SMS Messaging Gets Results: Business Growth

In the past few weeks, we’ve seen how SMS messaging gets results. Those results are measured from different perspectives, like sales, list growth, conversion rates, ROI, traffic and customer service.
I think I’ve saved the best for last though. This final installation of the series is how SMS helps businesses grow. What I mean is the overall results companies see, no matter how you measure them, means they end up needing more employees or more space to handle the demand.
Not convinced a simple thing like SMS messaging could have such a profound effect? That’s ok. Just keep reading to see the examples, and the proof, that SMS messaging does indeed help businesses grow.
Transformative Growth
This next example is one of my favourites. A small travel company used paid advertising and email marketing for most of their business. But they decided to give SMS messaging a try.
In the year that followed that first test, they’ve almost entirely shifted their marketing budget to SMS.
Why?
Because the response they received from their SMS campaigns was so overwhelming they actually needed to hire more travel agents to handle the load. Each week they get over 100 enquires from well-qualified leads from their campaigns. With so many new customers, they grew their team from 5 to 15 agents.
In addition, they improved their sales turnover between 30-50%, depending on the market. The company representative called using SMS “transformative”. I’d say I have to agree.
Basement to Big Business
My second example is possibly even more dramatic. It involves a unique guitar company, Bohemian Guitars, that literally started in a basement. Two brothers created the company after being inspired by South African musicians who use everyday objects as musical instruments.
They build their guitars out of recycled materials and launched with a Kickstarter campaign. At some point in their journey, they noticed that most of the sales from their website came from mobile devices. Then, they had a brilliant idea. They decided to add the ability to text them directly from the website.
This allowed customers to get their questions answered immediately, right from the mobile they were using to shop. According to the brothers, this addition increased the number of sales they had by 98% in the first five months they used the system.
These additional sales helped propel them to higher levels and they have since lined up full manufacturing deals to meet the demand for their product. Now, they are working to improve their designs and manufacturing processes for the next generation of their products.
Looking back at this Results series, it isn’t hard to imagine other examples of companies growing their business based on the results of their SMS messaging. After all, 6,600% ROI, 32% increase in sales, 30% increase in conversions, and a 93% increase in web traffic must be an indication those companies were growing (if you don’t recognise those numbers, you can find them in the other posts in the series. You can start from the beginning by clicking here).
If, after the eight posts in this series, you still have questions on whether SMS messaging can help your business or organisation, please take a moment to grab us on live chat. We can address any of your questions or concerns and help you get started on the path to growing your business too.
Already convinced you need to start using SMS? Just click the green Sign Up button at the top of the screen to open your free account today.
Related Articles
SMS Marketing for Hotels – Upsells and Cross-Sells
With the summer peak season fast approaching, now is the perfect time for hotels to keep in touch with their guests and take advantage of upselling and cross-selling techniques to increase revenues. In this article, we demonstrate how to use SMS marketing to make the most of the opportunities in both and unlock added value for your business.
3 Ways Travel Agencies Can Take Full Advantage of SMS Messaging
The recent weather likely has many people thinking about their summer holiday. It's great news for travel agents looking to book ahead for the coming months. If you're a travel agent, SMS messaging is fast becoming a primary way to communicate with your clients.
Proof SMS Messaging Gets Results: Business Growth
Can something as simple as adding SMS messaging propel your business to higher levels than you thought possible? That’s what happened to these two companies. Read the last blog in the Results series to see what happened, and how you can start growing your business too.
SMS Marketing: Four Sectors Successfully Using Text Messaging
SMS marketing has seen a huge uplift in popularity in recent years, with big brands investing in the technology to better engage with their customers. There are so many benefits of SMS marketing, from the ability to directly to reach customers with your communications, to the fact that over 80% of SMS texts are read. With over approximately 90% of the world receiving mobile coverage, you’re highly likely to be able to reach your audience, regardless of where they are. SMS marketing is cost effective, and campaigns are quick to develop, in as short a time period as the time it takes to write a text message. This gives you the advantage of being able to communicate quickly, and effectively with customers, reacting to information almost instantaneously. With so many reasons to use SMS marketing, we’ve highlighted four sectors successfully using SMS messaging as case studies to highlight the advantages of investing in the technology.
Travel Agencies Love SMS Messaging
For travel agencies, SMS messaging allows you to connect with travellers on a one-to-one, or one-to-many basis, yet still be personal. How can that be? People guard their mobile numbers and only share them with the people or businesses they really want to hear from. It's their personal number after all, and they won't hand it out to just anyone.
Do hospitality trends in 2016 include SMS messaging?
SMS Marketing for Travel Agents – the Key to a Sold Out Summer Season
How SMS Marketing can help guarantee a sold out summer season for independent travel agents and tour operators. In this article we explore how small and medium-sized independent companies in the travel and tourism sector can take advantage of the opportunities offered by SMS marketing to ensure a sold out summer season.
Personalising Your SMS Marketing
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
5 Ways Guest Houses Can Benefit from SMS Marketing
How the Travel Industry can use A2P Messaging
The travel industry has made some inroads into using SMS messaging, but hasn’t yet taken real advantage of the potential of A2P messaging. Find out how it can be used to save time and provide the high-quality service today’s mobile travellers expect.