Proof SMS Messaging Gets Results: Business Growth
In the past few weeks, we’ve seen how SMS messaging gets results. Those results are measured from different perspectives, like sales, list growth, conversion rates, ROI, traffic and customer service.
I think I’ve saved the best for last though. This final installation of the series is how SMS helps businesses grow. What I mean is the overall results companies see, no matter how you measure them, means they end up needing more employees or more space to handle the demand.
Not convinced a simple thing like SMS messaging could have such a profound effect? That’s ok. Just keep reading to see the examples, and the proof, that SMS messaging does indeed help businesses grow.
This next example is one of my favourites. A small travel company used paid advertising and email marketing for most of their business. But they decided to give SMS messaging a try.
In the year that followed that first test, they’ve almost entirely shifted their marketing budget to SMS.
Because the response they received from their SMS campaigns was so overwhelming they actually needed to hire more travel agents to handle the load. Each week they get over 100 enquires from well-qualified leads from their campaigns. With so many new customers, they grew their team from 5 to 15 agents.
In addition, they improved their sales turnover between 30-50%, depending on the market. The company representative called using SMS “transformative”. I’d say I have to agree.
Basement to Big Business
My second example is possibly even more dramatic. It involves a unique guitar company, Bohemian Guitars, that literally started in a basement. Two brothers created the company after being inspired by South African musicians who use everyday objects as musical instruments.
They build their guitars out of recycled materials and launched with a Kickstarter campaign. At some point in their journey, they noticed that most of the sales from their website came from mobile devices. Then, they had a brilliant idea. They decided to add the ability to text them directly from the website.
This allowed customers to get their questions answered immediately, right from the mobile they were using to shop. According to the brothers, this addition increased the number of sales they had by 98% in the first five months they used the system.
These additional sales helped propel them to higher levels and they have since lined up full manufacturing deals to meet the demand for their product. Now, they are working to improve their designs and manufacturing processes for the next generation of their products.
Looking back at this Results series, it isn’t hard to imagine other examples of companies growing their business based on the results of their SMS messaging. After all, 6,600% ROI, 32% increase in sales, 30% increase in conversions, and a 93% increase in web traffic must be an indication those companies were growing (if you don’t recognise those numbers, you can find them in the other posts in the series. You can start from the beginning by clicking here).
If, after the eight posts in this series, you still have questions on whether SMS messaging can help your business or organisation, please take a moment to grab us on live chat. We can address any of your questions or concerns and help you get started on the path to growing your business too.
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The lure of quick, easy and cheap travel arrangements online has revolutionised the way people find and book travel. Travel agents offer so much more than search, click and book, but still find themselves facing competition from online booking. But none of the major online booking sites can offer the personalised service an agent does.
For travel agencies, SMS messaging allows you to connect with travellers on a one-to-one, or one-to-many basis, yet still be personal. How can that be? People guard their mobile numbers and only share them with the people or businesses they really want to hear from. It's their personal number after all, and they won't hand it out to just anyone.
Today we’re bringing our technology with us on our travels - using our smartphones to create a more personalised experience, one that points us towards tailor-made itineraries. This means those who promote certain sectors of the travel industry are in a strong position to have their SMS marketing campaigns favourably received.
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
Sometimes bloggers or journalists get a bit carried away. They see some data or fact, and run off to declare there’s a trend you need to know about. The latest one I’ve seen is all about how to reach the generation of “cashless shoppers”. The argument goes that you need to use SMS messaging to reach customers because they are all shopping online – where you obviously can’t pay in cash.
Now that the peak travel season is over, how can travel agents stay top of mind in their customers? If you look around, you’ll notice everyone seems to have a mobile. That means SMS is the perfect way to reach them and make sure you’re not forgotten.
Online travel and review sites are great for travellers. They are good for hotels too, but they offer a double edged sword. User reviews are unfiltered – that is the travellers can say whatever they like both good and bad. And managing a bad review can be difficult, but how can SMS help?
“European travel agents don’t like it”. That’s a statement made by one of the gentleman at my table during the mCommerce Summit earlier this month. He is from Cruise America, a successful RV (camper) vacation rental company based in Arizona, but with 123 locations around the US. We were talking about his company and their online and mobile reservation options.