Proof SMS Messaging Gets Results: Business Growth
In the past few weeks, we’ve seen how SMS messaging gets results. Those results are measured from different perspectives, like sales, list growth, conversion rates, ROI, traffic and customer service.
I think I’ve saved the best for last though. This final installation of the series is how SMS helps businesses grow. What I mean is the overall results companies see, no matter how you measure them, means they end up needing more employees or more space to handle the demand.
Not convinced a simple thing like SMS messaging could have such a profound effect? That’s ok. Just keep reading to see the examples, and the proof, that SMS messaging does indeed help businesses grow.
Transformative Growth
This next example is one of my favourites. A small travel company used paid advertising and email marketing for most of their business. But they decided to give SMS messaging a try.
In the year that followed that first test, they’ve almost entirely shifted their marketing budget to SMS.
Why?
Because the response they received from their SMS campaigns was so overwhelming they actually needed to hire more travel agents to handle the load. Each week they get over 100 enquires from well-qualified leads from their campaigns. With so many new customers, they grew their team from 5 to 15 agents.
In addition, they improved their sales turnover between 30-50%, depending on the market. The company representative called using SMS “transformative”. I’d say I have to agree.
Basement to Big Business
My second example is possibly even more dramatic. It involves a unique guitar company, Bohemian Guitars, that literally started in a basement. Two brothers created the company after being inspired by South African musicians who use everyday objects as musical instruments.
They build their guitars out of recycled materials and launched with a Kickstarter campaign. At some point in their journey, they noticed that most of the sales from their website came from mobile devices. Then, they had a brilliant idea. They decided to add the ability to text them directly from the website.
This allowed customers to get their questions answered immediately, right from the mobile they were using to shop. According to the brothers, this addition increased the number of sales they had by 98% in the first five months they used the system.
These additional sales helped propel them to higher levels and they have since lined up full manufacturing deals to meet the demand for their product. Now, they are working to improve their designs and manufacturing processes for the next generation of their products.
Looking back at this Results series, it isn’t hard to imagine other examples of companies growing their business based on the results of their SMS messaging. After all, 6,600% ROI, 32% increase in sales, 30% increase in conversions, and a 93% increase in web traffic must be an indication those companies were growing (if you don’t recognise those numbers, you can find them in the other posts in the series. You can start from the beginning by clicking here).
If, after the eight posts in this series, you still have questions on whether SMS messaging can help your business or organisation, please take a moment to grab us on live chat. We can address any of your questions or concerns and help you get started on the path to growing your business too.
Already convinced you need to start using SMS? Just click the green Sign Up button at the top of the screen to open your free account today.
Related Articles
5 Ways Guest Houses Can Benefit from SMS Marketing
How The Tourism Industry can use SMS Marketing
Today we’re bringing our technology with us on our travels - using our smartphones to create a more personalised experience, one that points us towards tailor-made itineraries. This means those who promote certain sectors of the travel industry are in a strong position to have their SMS marketing campaigns favourably received.
SMS Marketing for Hotels – Upsells and Cross-Sells
With the summer peak season fast approaching, now is the perfect time for hotels to keep in touch with their guests and take advantage of upselling and cross-selling techniques to increase revenues. In this article, we demonstrate how to use SMS marketing to make the most of the opportunities in both and unlock added value for your business.
3 Examples of Using SMS Messaging for Hotel Customer Satisfaction Surveys
Even great hotels sometimes have a mix up or some sort of problem that can affect a guest. And with social media and hotel review sites, chances are a disgruntled guest isn’t going to keep their complaints to themselves. Here are three examples of how to use SMS messaging to gauge customer satisfaction.
Can Travel Agents Use SMS Messaging to Stay in Business?
“European travel agents don’t like it”. That’s a statement made by one of the gentleman at my table during the mCommerce Summit earlier this month. He is from Cruise America, a successful RV (camper) vacation rental company based in Arizona, but with 123 locations around the US. We were talking about his company and their online and mobile reservation options.
Personalising Your SMS Marketing
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
Do hospitality trends in 2016 include SMS messaging?
5 Ways the Travel Industry can Make Use of SMS Marketing
In order to appeal to new customers and interact with existing ones, businesses are always looking for new marketing methods. Whilst many companies are using traditional and online marketing techniques, these aren’t always effective. Email filtering, for example, means that many recipients may not even be aware that they’ve received contact from your company. As many email hosts provide in-built spam filters, it’s easy for email marketing content to be overlooked or ignored completely. SMS marketing, however, overcomes many of the obstacles associated with online and email marketing. Whilst potential customers may not see your company emails, SMS messages aren’t filtered in the same way. The delivery rate is, therefore, far higher for SMS messages in comparison to marketing emails.
SMS Marketing: Four Sectors Successfully Using Text Messaging
SMS marketing has seen a huge uplift in popularity in recent years, with big brands investing in the technology to better engage with their customers. There are so many benefits of SMS marketing, from the ability to directly to reach customers with your communications, to the fact that over 80% of SMS texts are read. With over approximately 90% of the world receiving mobile coverage, you’re highly likely to be able to reach your audience, regardless of where they are. SMS marketing is cost effective, and campaigns are quick to develop, in as short a time period as the time it takes to write a text message. This gives you the advantage of being able to communicate quickly, and effectively with customers, reacting to information almost instantaneously. With so many reasons to use SMS marketing, we’ve highlighted four sectors successfully using SMS messaging as case studies to highlight the advantages of investing in the technology.
