Proof SMS Messaging Gets Results: Business Growth
In the past few weeks, we’ve seen how SMS messaging gets results. Those results are measured from different perspectives, like sales, list growth, conversion rates, ROI, traffic and customer service.
I think I’ve saved the best for last though. This final installation of the series is how SMS helps businesses grow. What I mean is the overall results companies see, no matter how you measure them, means they end up needing more employees or more space to handle the demand.
Not convinced a simple thing like SMS messaging could have such a profound effect? That’s ok. Just keep reading to see the examples, and the proof, that SMS messaging does indeed help businesses grow.
This next example is one of my favourites. A small travel company used paid advertising and email marketing for most of their business. But they decided to give SMS messaging a try.
In the year that followed that first test, they’ve almost entirely shifted their marketing budget to SMS.
Because the response they received from their SMS campaigns was so overwhelming they actually needed to hire more travel agents to handle the load. Each week they get over 100 enquires from well-qualified leads from their campaigns. With so many new customers, they grew their team from 5 to 15 agents.
In addition, they improved their sales turnover between 30-50%, depending on the market. The company representative called using SMS “transformative”. I’d say I have to agree.
Basement to Big Business
My second example is possibly even more dramatic. It involves a unique guitar company, Bohemian Guitars, that literally started in a basement. Two brothers created the company after being inspired by South African musicians who use everyday objects as musical instruments.
They build their guitars out of recycled materials and launched with a Kickstarter campaign. At some point in their journey, they noticed that most of the sales from their website came from mobile devices. Then, they had a brilliant idea. They decided to add the ability to text them directly from the website.
This allowed customers to get their questions answered immediately, right from the mobile they were using to shop. According to the brothers, this addition increased the number of sales they had by 98% in the first five months they used the system.
These additional sales helped propel them to higher levels and they have since lined up full manufacturing deals to meet the demand for their product. Now, they are working to improve their designs and manufacturing processes for the next generation of their products.
Looking back at this Results series, it isn’t hard to imagine other examples of companies growing their business based on the results of their SMS messaging. After all, 6,600% ROI, 32% increase in sales, 30% increase in conversions, and a 93% increase in web traffic must be an indication those companies were growing (if you don’t recognise those numbers, you can find them in the other posts in the series. You can start from the beginning by clicking here).
If, after the eight posts in this series, you still have questions on whether SMS messaging can help your business or organisation, please take a moment to grab us on live chat. We can address any of your questions or concerns and help you get started on the path to growing your business too.
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“European travel agents don’t like it”. That’s a statement made by one of the gentleman at my table during the mCommerce Summit earlier this month. He is from Cruise America, a successful RV (camper) vacation rental company based in Arizona, but with 123 locations around the US. We were talking about his company and their online and mobile reservation options.
With the summer peak season fast approaching, now is the perfect time for hotels to keep in touch with their guests and take advantage of upselling and cross-selling techniques to increase revenues. In this article, we demonstrate how to use SMS marketing to make the most of the opportunities in both and unlock added value for your business.
How SMS Marketing can help guarantee a sold out summer season for independent travel agents and tour operators. In this article we explore how small and medium-sized independent companies in the travel and tourism sector can take advantage of the opportunities offered by SMS marketing to ensure a sold out summer season.
Online travel and review sites are great for travellers. They are good for hotels too, but they offer a double edged sword. User reviews are unfiltered – that is the travellers can say whatever they like both good and bad. And managing a bad review can be difficult, but how can SMS help?
The travel industry has made some inroads into using SMS messaging, but hasn’t yet taken real advantage of the potential of A2P messaging. Find out how it can be used to save time and provide the high-quality service today’s mobile travellers expect.
Now that the peak travel season is over, how can travel agents stay top of mind in their customers? If you look around, you’ll notice everyone seems to have a mobile. That means SMS is the perfect way to reach them and make sure you’re not forgotten.
More and more industries are tuning in to the advantages that SMS marketing can offer their business. SMS marketing is not only useful for acquiring new customers, it can be used to increase brand loyalty as well. This is particularly true for the hospitality industry, which faces challenges unique from other industries, in that they are on the front line when it comes to delivering customer service.