How to Increase Website Traffic with SMS Messaging
There are a lot of reasons to use SMS messaging. One of the best ones is to use SMS messaging to get people to your website. Or to get them to your website again.
Here are a few ideas on how to reach out to anyone on your opt in list that’s already made a purchase from you, shown interest in your products or services, or signed up for special deals. But before I get to some examples remember to follow good SMS messaging protocol:
Keep it short, relevant to the receiver, and always include opt out instructions.
The body of the SMS message should include a shortened URL that gets them to your website so you can market to, or inform, them again. Without further ado, here are just a few suggestions when to use a URL in a SMS message:
- Send them to a special offer page – the landing page could include discounts, buy one get one free offers, or special deals limited to text message customers
- Send them to a video – for customers who’ve already purchased from you, think about sending them to a how to video on your website for the product they just purchased
- Provide a quick link to restock supplies – send a reminder to them to purchase refills or accessories for a previously purchased product and include a direct link to the refill or accessory.
There are endless variations on the theme here, but the idea is to get them back to your website so you can keep yourself fresh in their mind. Also while they are visiting, they may find something else to purchase. At the very least they will be thinking about your brand.
Bear in mind also that the landing page you send people too has to be mobile-friendly. You are not going to get many visitors responding to your SMS message from any device other than a phone so make it good!
You can also make it a little more fun if you’ve got the budget. I signed up for special deals from a cinema. This summer they’ll send a SMS message each week that directs me to a special page on their website with a “scratch-off” discount ticket. I rub my finger over the ticket on the screen and my discount or free code appears. But the destination for the URL in your message doesn’t have to be that fancy – just be sure it is a direct link to something useful, not your home page. Have you used SMS messages to get people to your website? If so leave a comment sharing how you got on.
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.
Global brands are increasingly taking advantage of a Short Message Service (SMS) to connect to customers and improve customer communication and engagement. This trend is taking root amongst small companies too, as they grasp the potential to not only communicate effectively in real-time but use SMS to save time and money in their customer relations procedures.
Every good retail business owner knows that the key to success is keeping his or her customers happy. Your level of customer service should be all encompassing to succeed and should consist of more than just being polite to the customer at the till.
One of the great advantages of SMS: it's completely trackable so you know exactly how your campaigns are engaging your opted in customers and clients. And if you’re a small business, operating in a specific geographical location, then that local knowledge can be invaluable in targeting your campaigns to a local audience.
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.