How to Increase Retail Foot Traffic with SMS Marketing

A printed voucher for 10 pounds off any purchase – valid in store one month from now.
That’s what I found in my shopping bag after purchasing some clothing for my daughter. Great! I thought, but that’s so far away I’ll never remember to go back to the store.
Then I read the voucher again, just to double check the dates it was valid, and I saw the retailer had added a “text redemption code”.
If I send a text message to the retailer with the 12 digit code on the voucher, they will send me, by text, up to two “Supercash redemption alerts” during the week of the sale.
Brilliant! Now I will be sure to get back into the store during the week of the sale thanks to a couple of text reminders.
What They're Doing Right
This retailer is doing everything right (well almost) when it comes to using SMS marketing to drive people back into the local retail store. Let’s look at how they did it:
- Gave out printed vouchers at the store for a future event. They know customers responding to this offer are already people who visit the local store in person.
- On the voucher they boldly printed the code and instructions to receive text alerts about the sale. Anyone reading the voucher would have a hard time missing the opportunity.
- They clearly stated how many times a person that opts in would receive text messages. By letting people know that they are signing up for a limited number of texts they will be more likely to sign up. No one likes the unknown, or wants to be spammed about other sales in the future they may not want to know about.
What They Could Be Doing Better
If I could suggest one thing to their SMS marketing team it would be to make the redemption code something easier to type in. The random mix of 12 digits and numbers printed on the voucher could be difficult to type in correctly. How would someone know if they typed it in wrong? A verification, or error message from the retailer would help, but why make it difficult for your customers?
Next time you’re looking to increase foot traffic to your store, why not try this approach – only use a simple text keyword code to help your customers (especially those who might be typing on a small keyboard!).
Related Articles
5 Rеаѕоnѕ Customers Lоvе SMS Mаrkеtіng
With a ratio оf fоur mоbіlе devices tо еvеrу computer, іt’ѕ сlеаr where your сuѕtоmеrѕ аrе to be found. Mоbіlе mаrkеtіng is nо longer ѕоmеthіng уоu саn аffоrd to put оn the tо-dо-lіѕt fоr thе futurе; you need tо make sure your message is reaching people on mоbіlе dеvісеs nоw. SMS Mаrkеtіng is the perfect solution - it hаѕ proven to іnсrеаѕе сuѕtоmеr engagement tо unрrесеdеntеd levels and is incredibly low priced. Read on to discover 5 rеаѕоnѕ whу сuѕtоmеrѕ love SMS Mаrkеtіng.
SMS Marketing for the Domestic Pets Market
With consumer spending on Britain's 57 million furry friends valued at over £4.5 Million and all the signs showing that this is only going to increase, there has never been a better time for the sector to invest in marketing - and SMS marketing should be top priority. As pet owners spend more and more time pampering their pets and investing in pet paraphernalia, the opportunities are infinite. SMS marketing is one of the best ways to ensure that your offers get seen - and in most cases, instantly. With its low costs, exceptionally high open rates and above average response rates, SMS Marketing offers huge potential for ROI.
Growing Your Business with SMS Messaging
5 Creative Ways to Use SMS Messaging to Boost Your Marketing
SMS messaging can be a hugely productive way of developing your marketing strategy. Text messages are read - on average - in less than 5 seconds. That means you only have a short period of time in which you can impress your potential customer. People are starved of concentration thanks to hundreds of digital and offline distractions, along with the many other companies all reaching out to them through SMS. In order to be effective and get the most from SMS text messages, you need to be creative with your SMS marketing. So here's how...
5 Ideas for Awesome SMS Marketing Campaigns
SMS Marketing for Artisan Food Producers
Technology And Text Messaging Support In-Store Shopping Experiences
Shoppers are very tech savvy. Even when they shop in store they are using their mobiles to do price comparisons, look up reviews or post on social media. And while your customers are busy using tech, your store needs to be using it too. SMS is one of those technologies that can really enhance the shopping experience whether your shoppers are in store, or not.
A Checklist for Your First SMS Marketing Campaign
This year SMS marketing is predicted to become an even bigger piece of the mobile marketing pie. Businesses of every size will be launching their first ever campaigns. If you’re one of them, take a look at our handy SMS marketing checklist below to help you do it right from the very beginning.
Out-Of-The-Box Thinking in SMS Marketing
Do you know what your customer’s want? Would you ever offer something other than coupons, discounts, or other deals in your SMS marketing? At least one company is giving it a try, and differentiating themselves from the competition. Read the blog for details.
Do Your SMS Marketing Messages Sound Spammy?
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.