Use SMS messaging to prime your parishioners for Sunday services
According to the Church of England, attendance at Sunday services has dropped 50% since the 1960s. People are just too busy on the weekends doing errands and maintaining their social commitments. That’s how it is in our always busy, always on world these days. These people haven’t left the faith, they’ve just gotten busy.
One of the best ways to reach out to busy people is SMS messaging. For churches looking to increase Sunday attendance, here are a few ways SMS messaging can help:
Send out inspirational messages – Once you know the topic of your sermon, pull out a key passage (that’s short!) and send it out to let everyone know what you’ll be speaking about on Sunday. The message could lift someone’s spirit immediately and encourage them to come hear your whole sermon. Or it might be something someone needed to hear whether they could make it on Sunday or not.
Suggest reading assignments – When you want to share longer passages, send a message with suggested reading relating to the topic of your sermon. This can help people remember to pick up the bible and read it regularly. It can also encourage them to attend on Sunday to hear the discussion on the passage if they found it particularly meaningful to them that week.
Announce special prayer requests – When someone in the community is in need and you plan to spend dedicated time in focused prayer to help, let everyone know. Chances are many will come to be part of the prayer vigil because they care for their friends, neighbours and family.
By sharing information during the week, you might just be able to get some of those people back in on Sundays. Well maybe not every Sunday, but your messages will certainly get their attention. Then they can make and informed decision on whether to attend on Sunday.
There are just shy of 200,000 registered charities in the United Kingdom. Between them, they spend around £80 billion per annum. SMS marketing for charities is coming of age as an important tool for reaching supporters and benefactors alike, and there are a few important things that charities should be bearing in mind if they are to make the most out of this fact.
Most of us are familiar with SMS marketing in a commercial context. Many organisations use text messaging as a powerful means of creating brand awareness, enticing people to buy, and as a way of promoting special deals and new products. The charity sector can also benefit hugely from regular SMS campaigns.
Twitter is a great place to quickly scan and see what is going on in the world, or in a particular niche topic. I was looking around at SMS related topics the other day and found many good (and some not so good) articles. But I also found many more pleas for votes from musicians, bands, and even illustrators.
The focus for advertising campaigns today is often mobile, web, or digital. It’s certainly true that more and more people are using technology for just about everything. But with all that technology, it’s easy to overlook another, more traditional form: Print!
For decades, all kinds of emergency personnel relied on pagers to communicate with each other and their organisations. The system was created long before the days of mobile phones or even text messaging. But now things are changing, as we explain in this blog post.
As old as SMS messaging is (going on 25), is it surprising to know that for non-profits and political campaigns it’s just now catching on? It might be, but if you think about it maybe it isn’t surprising. Until the last few years, people have been very reticent to hand out their personal mobile number. Now though, they’re more willing – if they care about the source of the messages.
SMS messaging is a popular topic. The growth of mobile has everyone jumping on board the SMS waggon and they all have something to say. I've compiled a list of five topics that I've seen written about that just aren't true, or at the very least are potentially misleading enough to be called myths. I'm going to try and offer some insight into why these myths exist and what the truth is, as I see it anyway!
Is your charity taking advantage of mobile fundraising? A report from ThirdSector indicates 55% of charities aren't doing so, which creates a huge opportunity for those that do. In the UK, almost three quarters of the population, 72%, use smartphones.