Pagers vs. SMS Messaging for Emergency Services
For decades, all kinds of emergency personnel relied on pagers to communicate with each other and their organisations. Pagers come in different types, but most only deliver a very short alphanumeric message, or sometimes a voice recording. The benefit of the pagers was that you could almost instantly contact someone to let them know they needed to check in by returning a call to a certain number. The system was created long before the days of mobile phones or even text messaging.
But in the last decade text messaging has taken centre stage when it comes to short message communications. All mobile phones can receive simple text messages which means there’s no need to buy special hardware (i.e. pagers) or pay for expensive contracts. The ubiquity of the SMS messaging also means the ability to reach far more people than you could with just the official issued pagers within the organisation.
But is SMS messaging really a good substitute for the well-known and reliable pager? Let’s take a look.
A recent study of US paediatricians showed they preferred SMS messages over pagers. The margin was small, 27% to 25%. But it was the first time standard text messaging had overtaken pagers as the preferred method of communication. It’s a trend that is likely to continue to grow.
An article in the Health Services Journal pointed out several issues with traditional pagers. It claimed that few hospitals actually know how many pagers they actually have (or how many have been lost) and continue to pay for the services because they aren’t able to account for all the devices. Also the messages are hard to audit or track unless there is a manual record of the event. The article also pointed to a study from 2007 that said some percentage of events where patients suffered harm were pager related. But that it was hard to know exactly how much because of the lack of consistent record keeping.
SMS messaging takes care of the need for automatic record keeping. Most systems (our own NetMessenger included) keep records of every message sent or received. These archived messages can easily be recorded into a database at a hospital or other location to keep for investigations or privacy related enquiries should any issues arise.
Mobile phones too are generally easier to track than pagers. First, many personnel use their own personal phones so they aren’t likely to lose them “intentionally”. Studies have shown that over 80% of people like to keep their smartphones within arm’s reach at all times. And if an organisation decides to issue its own mobiles to use for work related messaging, it is possible to trace them if they are used. Also some models come with features designed to locate lost phones – like Apple’s Find My Phone. This type of feature could save organisations significant money since they wouldn’t have to pay for services on devices that are no longer in use (like they do for lost pagers).
But can SMS messaging function as well when it comes to notifying people of an emergency?
SMS messages sent via Tier 1 routes reach their destination quickly, almost always in less than six seconds. The issue becomes more about whether the person will notice they’ve received a message or not. Here again statistics show that 97% of messages get read and people read their messages often and quickly. But in an emergency that percentage might not be enough. However it seems likely that emergency personnel on call would pay as much attention to their mobile messages as they would to a pager notification.
Though admittedly if the mobile is being used for personal and work messaging it may be hard for the person to distinguish or recognise an emergency text out of all the ones they get. But whether the person on call is using SMS or a pager, some responsibility lies with them to ensure they notice when they get the message.
Technically speaking, SMS messages are able to meet the requirements for emergency services. But pagers probably still have value as a backup method for emergency communication. In large scale disasters, cellular networks are often overloaded or unavailable. Pager networks could be a perfect backup notification for emergency personnel when off duty or off-site. Used this way, a hospital or other organisation could reduce their inventory of pagers so only critical personnel have them at appropriate times in case of a major emergency when cellular networks are down. Other communications could be managed via SMS messaging, saving them money, time and offering convenience to emergency personnel.
No-shows are a serious issue in dental offices. Some surveys estimate they account for as much as 10% of appointments, resulting in thousands of pounds lost each year. Many practices send reminders via post or email, but simple appointment reminders aren't always that effective. Not only is there a loss of revenue, but other negative side effects as well.
When people talk about SMS marketing they usually refer to the one-way message with coupon codes for a sale. Or potentially a two-way message requiring the customer to respond with a keyword in order to get a deal. And that is customer communication for sure. It’s also marketing. But it’s just the very basics of what SMS messaging can do for your business.
SMS marketing has seen a huge uplift in popularity in recent years, with big brands investing in the technology to better engage with their customers. There are so many benefits of SMS marketing, from the ability to directly to reach customers with your communications, to the fact that over 80% of SMS texts are read. With over approximately 90% of the world receiving mobile coverage, you’re highly likely to be able to reach your audience, regardless of where they are. SMS marketing is cost effective, and campaigns are quick to develop, in as short a time period as the time it takes to write a text message. This gives you the advantage of being able to communicate quickly, and effectively with customers, reacting to information almost instantaneously. With so many reasons to use SMS marketing, we’ve highlighted four sectors successfully using SMS messaging as case studies to highlight the advantages of investing in the technology.
Although SMS services are usually associated with retail marketing campaigns, you can also use these communication tools across many other industries. SMS text messaging can be used to provide a perfect veterinary patient/clinic communication tool, and because of this it is becoming increasingly popular within the specialist animal care sector.
Last year, over 1 billion prescription items were dispensed in England. There were, on average, 19 prescription items per person in England, almost half the population is taking prescription medications. It's safe to assume some people are finding it hard to keep track, enter SMS.
In the 21st century, it’s easy to lose track of all the technology needed to make you the biggest profit and improve your reputation. With our simple SMS services, you can drag your business into the modern age with relative ease, reducing missed appointments and increasing your bottom line.
A lot of the time, personal training can be one of the most rewarding jobs you could possibly pursue. Yet at other times, it can be dispiriting. Naturally, this is all part and parcel of the industry, but that doesn’t mean there aren’t changes you can make to your everyday work habits that will boost the benefits and mitigate the downsides. And top of the list of those changes are SMS marketing strategies.
With 64% of people stating they prefer text messaging for customer support, over voice calling – it is no wonder the hectic, often overstretched health care sector is utilising SMS messaging frequently. Below we’ve listed out a range of benefits of using text messaging within the healthcare sector.
Statistics show that a huge 98% of text messages are opened within the first fifteen minutes of being received, so it's little wonder that sports organisations and fitness centres have been looking to take advantage of a potentially lucrative market.
There’s no shortage of organisations trying to help smokers quit. These include groups that use SMS as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.