How to Use SMS Messaging to Keep Your Club Members Healthy
What do people want most out of a health club? The knee-jerk response is probably “Get fit.” Another one may be “Lose weight.” And people certainly do want those things.
But in a report released last week by Nielsen, it turns out people want more than just to see a lower number on the scale. In their study, 75% of people worldwide plan to lose weight by changing their diet. And another 72% plan to exercise – that’s where your health club comes in.
But overall, the responses indicated a more important trend. Almost 80% of people were interested in getting healthy by using “foods to forestall health issues and medical conditions, such as obesity, diabetes, high cholesterol and hypertension”.
The Nielsen study was aimed at letting manufacturers know how to leverage the trends, but your health club can use the data too. By understanding your members want more than to just build muscle, lose weight or fit back into that bikini in three months (though they may want that too!), you’ll be able to support them better. And if you can be the one encouraging and informing them on their journey to health, more of them will turn into long term members.
Now that you know your members are interested in achieving health more than anything, here are some ideas on how you can do that using SMS messaging.
- Send links to healthy recipes. Nielsen’s report pointed out food was a major issue for people. In particular, people were looking for ways to reduce sugar, fat, and sodium. They want healthful foods. Offer your members the opportunity to opt in for daily or weekly healthy recipes sent via SMS. Since people are more likely to see an SMS message than say emails or hand-outs at the club, they’ll be sure never to miss any delicious opportunities.
- Offer a chance to check in with a “health coach”. Many people know they want to be healthier but are lost searching through the huge amount of information available. Send members a text asking if they want to sign up for a free one-on-one consultation with someone about their diet and what simple changes they can make. If they reply “YES” to the message your staff can set up an appointment, then send an SMS reminder too.
- Send notices about any health workshops you’re holding. Fitness and diet go hand in hand to produce health. If you run informational workshops, make sure your members know about it by sending a text message. You can send reminders via text too once they sign up.
Notice that some of these ideas are based on offering something to your users from a third party. Providing you choose these well and they do a good job you are establishing yourself as an authority. If the third party wins business through you they may offer you a commission or, alternatively, refer their clients to you in return. Maybe they’ll let you use SMS messaging to contact their user list?
These are three simple activities you may already offer to your members. But everyone is so busy it’s hard to remember things, even if you want to do them. By using SMS messaging to raise awareness, sign ups and for reminders, you’ll probably increase participation. There just isn’t a more direct form of communication that works better for people on the go.
For even more examples of how you could benefit from using SMS messaging download our “Health Club SMS Guide“. It is full of practical tips and advice from health clubs already using SMS in their business to great effect.
When people talk about SMS marketing they usually refer to the one-way message with coupon codes for a sale. Or potentially a two-way message requiring the customer to respond with a keyword in order to get a deal. And that is customer communication for sure. It’s also marketing. But it’s just the very basics of what SMS messaging can do for your business.
There is something of a revolution occurring in the UK, and worldwide, where healthcare is concerned. Gone are the days of patients idly sitting and waiting for doctors to dole out advice. With 93% of the population holding a tool in their hands, anybody can use a mobile phone to access a wealth of information, just at our fingertips. SMS can maintain that feeling of instant information without causing the confusion, panic and misunderstanding so often associated with self-diagnosis.
With 64% of people stating they prefer text messaging for customer support, over voice calling – it is no wonder the hectic, often overstretched health care sector is utilising SMS messaging frequently. Below we’ve listed out a range of benefits of using text messaging within the healthcare sector.
A lot of the time, personal training can be one of the most rewarding jobs you could possibly pursue. Yet at other times, it can be dispiriting. Naturally, this is all part and parcel of the industry, but that doesn’t mean there aren’t changes you can make to your everyday work habits that will boost the benefits and mitigate the downsides. And top of the list of those changes are SMS marketing strategies.
False Hope Syndrome happens to nearly 90 % of the people who make New Year’s resolutions. People set grand, hopeful, but unreasonable goals for themselves. But if you can get yourself to focus on something specific you want to improve, SMS messaging can help you achieve it.
There are many benefits of using SMS marketing for businesses within the health and beauty industry. From instantly connecting with customers to booking appointments and increasing sales, the opportunities for the health and beauty sector are huge when it comes to business text messaging. Due to the fast-paced nature of appointment booking within the industry, and the increasing competition, SMS marketing could be the key to separate you from your competition.
Statistics show that a huge 98% of text messages are opened within the first fifteen minutes of being received, so it's little wonder that sports organisations and fitness centres have been looking to take advantage of a potentially lucrative market.
The challenges facing the healthcare sector today, whether you work for an NHS Trust or a private health company, are increasing. In an ever-evolving environment, maintaining high levels of patient satisfaction is an unenviable challenge many healthcare providers face on a day-to-day basis. How can SMS help?
Read how clubs can benefit from the use of text messaging services to reduce wasted time and increase customer satisfaction. They can confirm appointments in advance with an option to text back to cancel or re-schedule thus reducing no-shows. SMS is also great for sharing news and special offers with members.