Using SMS Messaging to Help People Quit Smoking
In 1948 smoking was the norm. 82% of men in Great Britain smoked cigarettes or cigars. About 41% of women smoked cigarettes that year too, according to Action on Smoking and Health (ASH). Those percentages have dropped significantly down to an average of 19% of the entire population. Some age groups are higher than others, and women still smoke less than men. But it’s still nearly 12 million people.
And there’s no shortage of organisations trying to help those remaining practitioners quit smoking. These include groups that use text messaging as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.
The programme, called Text2Quit, consisted of “automated, personalised, and interactive” text messages. The messages contained advice, support and reminders about different ways people could avoid smoking. The study found that 11.1% of participants were able to successfully stop smoking. That may not seem like much. But when compared to the 5% of people who succeeded in the control group (who didn’t receive the messages), the text messages more than doubled the amount of people who quit.
Britain’s Smokefree.com offers something similar in their Quit Kit. Smokers who sign up have the option of getting support via text message. The government has set goals for reducing smoking among the population (via programmes like Smokefree). By the end of 2015 they want to see 18.5% or fewer adult Britain’s smoking. And they’ve nearly reached that goal already according to ASH. (Here is a link to Smokefree’s comprehensive Resource Centre)
This is all great news for smokers who want to quit, but it’s also good news for any organisation looking for better ways to support their members. Whether you’re trying to help people lose weight, eat healthier, exercise more, or stay in school you might want to think about using SMS messaging. So Health Clubs are closely linked to this topic and you may therefore wish to take a look at our Health Club SMS Guide.
New mothers face many challenges in the days and weeks following the birth of their child. Any parent will know most of them well with lack of sleep being a primary one. But many women are also at risk for other conditions that could be prevented by regular monitoring - enter SMS.
Every organisation needs to streamline its operations, reduce waste and operate on “lean” principles; from global pharmaceutical companies to local GP surgeries. SMS provides superb value for money in the way it reaches and engages stakeholders. Messages go straight into the hands of the right person in an unmissable way. Backed by an SMS provider in the UK familiar with public and private healthcare, systems can be created to use text messages to save money and time.
There’s no shortage of organisations trying to help smokers quit. These include groups that use SMS as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.
Although SMS services are usually associated with retail marketing campaigns, you can also use these communication tools across many other industries. SMS text messaging can be used to provide a perfect veterinary patient/clinic communication tool, and because of this it is becoming increasingly popular within the specialist animal care sector.
When people talk about SMS marketing they usually refer to the one-way message with coupon codes for a sale. Or potentially a two-way message requiring the customer to respond with a keyword in order to get a deal. And that is customer communication for sure. It’s also marketing. But it’s just the very basics of what SMS messaging can do for your business.
A lot of the time, personal training can be one of the most rewarding jobs you could possibly pursue. Yet at other times, it can be dispiriting. Naturally, this is all part and parcel of the industry, but that doesn’t mean there aren’t changes you can make to your everyday work habits that will boost the benefits and mitigate the downsides. And top of the list of those changes are SMS marketing strategies.
Marketing for gyms and leisure centres is unlike marketing within many other industries. It's not enough to simply gain a customer and expect to keep them indefinitely. It's important to make every attempt to keep that customer dedicated and interested in achieving their fitness goals to avoid lapsed memberships and cancellations. It's in every gym's best interest to have a loyal customer base that feels supported and encouraged to attend the gym regularly. Failure to do so can result in members who feel it is a waste of money to pay for a membership that they don't use often enough. That's where SMS marketing can make a big difference.
In a report released last week by Nielsen, it turns out people want more than just to see a lower number on the scale. In their study, 75% of people worldwide plan to lose weight by changing their diet. And another 72% plan to exercise – that’s where your health club and SMS comes in.
Last year, over 1 billion prescription items were dispensed in England. There were, on average, 19 prescription items per person in England, almost half the population is taking prescription medications. It's safe to assume some people are finding it hard to keep track, enter SMS.