SMS Messaging Makes Going to the Cinema Easier Than Ever Before
My family doesn’t go to the cinema often, but when we do, I dread the ticket line. So I almost always purchase my cinema tickets online if we plan to go during a busy time, or for a newly released movie. Paying for the tickets is always easy, but getting them at the cinema can be problematic.
Often you have to bring the credit card you used for purchase, and still wait in a line to pick up the tickets. Sometimes there’s an automated ticket machine that dispenses the online tickets, but you still need the card you used for the purchase. And you’re out of luck if the machine is broken (back to waiting in line). I’ve been to some cinemas that needed a physical printout of the email confirmation before they would release the tickets to me. Or at least I needed to provide the long, complicated confirmation number. Come to think of it, most of the time picking up the online tickets was as much of a hassle as waiting in line for them. The only difference was we didn’t need to worry about tickets being sold out. Which is still a good thing. But it seems like it should be easier.
But just this past weekend I had a totally different experience. I purchased cinema tickets online, and at checkout I had the option to receive the tickets via SMS. Supposedly all I needed to do was show that message to the ticket taker – no waiting in line to pick up physical printed tickets. That was pretty cool I thought. Especially after remembering the broken ticket machine at our last visit. I was also a little nervous though. I’d never used the method before, and how would they send me tickets in less than 160 characters?
I needn’t have worried though. Almost immediately after I clicked to buy the tickets, I got a text message. It was simple: Open Link for Tickets Conf#123456789 https://ticketlink….
So I had the confirmation number handy in case of a problem, but I also had a link to the tickets. When I clicked on the link it took me to a mobile webpage with a QR code at the top. The ticket taker scans the QR code and you walk right on through. And there’s just one code for all the tickets I purchased for my family. It was simple, fast, and easy.
The mobile webpage also had a summary of what I had bought – the movie, how many tickets, the time it started, the confirmation number and which theatre number the movie was in. It even had directions to the theatre.
As a consumer, I found this process so easy I don’t mind paying a remote booking fee for online tickets. It means I don’t have to worry about sold out movies or lines ever again (well, except the line to the ticket taker, but I’m ok with that).
Cinemas should take note of how this all works and how it could improve their profits and make for happier customers. In the next post, I’ll share a little more about how cinemas using SMS in this way can leverage it to grow their marketing lists too.
With the continued rise of different and more diverse technologies in the social and mobile web, it would be easy to dismiss the potential benefits of SMS marketing - and that’s exactly the reason you shouldn’t. An SMS is the unexpected visit of a familiar friend, and there’s one demographic that embraces an old trusted ally in this new, noisy digital world more than anyone else: the millennials.
In a report released last week by Nielsen, it turns out people want more than just to see a lower number on the scale. In their study, 75% of people worldwide plan to lose weight by changing their diet. And another 72% plan to exercise – that’s where your health club and SMS comes in.
Used across numerous sectors, SMS messaging can be particularly rewarding in the entertainment and hospitality industries. With a combined revenue of over £140 billion, the entertainment and hospitality industries are thriving and their worth is expected to increase substantially in the near future. However, with many Britons having less disposable income to play with, businesses will be vying for custom more than ever. In order to attract new consumers and retain existing customers, companies will need to develop, enhance and refine their marketing techniques. SMS is one such proven technique.
SMS marketing is not quite like most other marketing. You have such a limited space to get your point across, just 160 characters, more or less. It’s not unlike having to create a print advert for a small space, but somehow it can seem more intimidating. That’s why sometimes it seems like marketers forget one basic rule about writing offers: Always lead with the offer! Sounds simple, right?
Independent artists and performers use many different methods to get people into their shows. Social media is a favourite, but SMS messaging can be even better. Learn how one performer used SMS messaging to sell out performances and how you can too.
Statistics show that a huge 98% of text messages are opened within the first fifteen minutes of being received, so it's little wonder that sports organisations and fitness centres have been looking to take advantage of a potentially lucrative market.
As old as SMS messaging is (going on 25), is it surprising to know that for non-profits and political campaigns it’s just now catching on? It might be, but if you think about it maybe it isn’t surprising. Until the last few years, people have been very reticent to hand out their personal mobile number. Now though, they’re more willing – if they care about the source of the messages.
The New York Times used the Olympics as an excuse to try a massive SMS experiment. They wanted reporter Sam Manchester to get personal with their thousands of readers using two-way SMS messaging. Read the blog to see if the experiment was a success or a failure.
The digital age has seen a rise in demand for business coaches to aid you in every aspect of your entrepreneurial efforts. From money mindset to technological solutions, earning passive income and attracting high-paying clients, these days there's a coach for everything. But running a coaching business isn't as simple as the hype would suggest. SMS marketing is the perfect way of supercharging your promotion of your coaching business, here's how.
Festival season is upon us! Experienced festival organisers predict that to be successful you need more than just music. You’ll need to offer an experience to your attendees. In the last blog I covered some of the reasons for that, and ideas on how to start building your SMS marketing list before your festival begins. In part 2, we’ll take a look at how to use SMS to create engaging experiences for attendees while they are at your festival, and even after they leave.