5 Great Easter Marketing Campaigns to Inspire Your SMS Marketing
Every Easter sees fierce competition in the marketing arena as brands and retailers seek to maximise their profits and increase market share in this key season. Of course, two of the most important sectors are food and confectionary, so it is no surprise that they feature prominently in any list of the most popular Easter marketing campaigns – but they are not the only ones to appear. So which brands have come up with the most appealing, amusing and memorable advertising campaigns for Easter and what can we take away from them to improve our SMS Marketing efforts? Here goes.
1. Lindt Gold Bunny
For television viewers, one of the signs that Easter is just around the corner is that little tinkle of the bell worn by a magical golden bunny – yes, we’re talking about that iconic Lindt Golden Bunny, a famous icon of Easter created by the Master Swiss Chocolatier that comes to life every year in what is always a piece of advertising brilliance. Year in, year out, it is hard to resist the urge to go straight to the nearest supermarket to get your hands on one of these little creatures – regardless of your age! Despite being generally aimed at the child audience, the beautiful adverts with their brilliant storytelling are just as captivating for adults.
So how can you recreate the magic of Lindt in your SMS Marketing campaign? Firstly, be sure to make use of evocative and captivating language that appeals to the senses, and secondly, explore ways to create a little mystery – for example, why not experiment with a campaign that reveals clues over the course of a few text messages to build some suspense, before a final reveal.
2. Cadbury and National Trust Egg Campaign
One advert that got widespread attention for all the wrong reasons last year was the Cadbury and National Trust Egg Hunt campaign. The campaign drew widespread attention not just from the public but also politicians, religious leaders and other public figures after it apparently omitted to make reference to Easter.
Although Cadbury quickly pointed out that this was unintentional and that the word ‘Easter’ appeared across the vast majority of their seasonal product range, the damage had been done, leaving a huge PR mission in its wake.
If you are planning an Easter SMS campaign, be sensitive to your audience. As well as respecting customers who may deeply care about Easter, you should also be sensitive to those who may not celebrate the occasion. Ensuring you know as much as possible about your audience is the best way to build an effective campaign that gets the right response.
3. The Carlsberg ‘Chocolate Bar’
Most of us associate the phrase ‘chocolate bar’ with confectionary. But the marketing geniuses at Carlsberg, who are famous for creating exceptional and often highly amusing advertising campaigns, couldn’t resist the chance to go for a bit of seasonal wordplay. The result – what would happen if Carlsberg created a chocolate bar. Literally, a bar made of chocolate, from the walls and bar itself to the beer mats and glasses. To make the most of the campaign, it was not just a film set either – half a ton of chocolate was used to convert the Old Truman Brewery in Shoreditch, with a real, working Carlsberg pump taking centre stage.
If you are looking for inspiration for your Easter SMS Marketing campaign, then this is a great example of thinking outside of the box and showcasing your brand’s values and culture in a unique way. Think about how you can convey your brand image through SMS. Maybe there is some great fun to be had with wordplay…
4. Marks & Spencer Food
When it comes to food, there is one brand which stands out whenever it is the holiday season, be it Christmas or Easter – M&S. Their latest offering presents a truly mouthwatering showcase of some of their fine family foods. In just twenty seconds, the advert manages to capture everything that matters about the great institution that is the Easter roast.
For anybody planning an Easter SMS Marketing campaign, this is another great example of how to choose just the right words to make your product or service truly irresistible.
5. Lidl – Spring Spotters
Last but not least in our list of top Easter adverts is Lidl’s 2018 ‘Spring Spotters’ campaign, which offers an original and refreshing take on the traditional adverts you might expect to see from a large supermarket chain. Egg hatching and Lamb Cam provide are among the ‘features’ in this mock television show, which brilliantly incorporates the sales message in an advert that actually leaves you wanting to watch it again.
If there is one take away from this campaign that can be applied to your Easter SMS Marketing, it is not to be afraid to take a new approach. Think about ways you could frame your product or offer in an alternative context to add impact to your campaign. You’ll be limited to what you can get away with in words alone, but with 459 characters available to play with, you’d be surprised at what is possible.
To learn more about SMS Marketing and get your account set up today, call our team of experts now on 0800 954 5305.
Related Articles
5 Reasons SMS Marketing is Ideal for Retailers
When the Internet Goes Down, SMS Messaging Can Save the Day
At the end of February, Amazon’s S3 servers went down. And so did much of the Internet. What can we learn from the experience about communicating with customers during an online disaster? According to experts, having a plan that includes SMS messaging is key.
How Wayne Dyer Inspired SMS Messaging
If you’re tuned into the self-help industry at all, you know who Wayne Dyer was. He spent decades writing transformational books to help people improve their lives and find happiness. He died summer 2015 at his home in Maui at the age of 75. It’s probably an understatement to say he inspired millions of people. So when I came across an article about a publisher using SMS messaging to let people know about a new book discussing his legacy I wasn’t too surprised. Not at first anyway.
Out-Of-The-Box Thinking in SMS Marketing
Do you know what your customer’s want? Would you ever offer something other than coupons, discounts, or other deals in your SMS marketing? At least one company is giving it a try, and differentiating themselves from the competition. Read the blog for details.
5 Reasons SMS Should be a Major Part of Your Marketing Mix
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.
Proof SMS Messaging Gets Results: Increase Traffic
One retailer increased their online mobile traffic by 93% year over year using SMS messaging. Another increased foot traffic by 21% after adding mobile coupons to their marketing. Do you want to know how? Find out in our blog on increasing traffic with SMS messaging.
How an SMS Customer Survey can Take Your Business to the Next Level
When it comes to small to medium sized businesses, however, a lot of companies believe that they don't have the time or resources to truly find out who their customers are. This often results in confused messaging, emails with low open rates and low conversion levels on their website. There is, however, a way that businesses can collect precious data from their customers which will not only help them engage with their customer base on a personal level but also result in data which can help power future marketing campaigns as well as improve aspects of the company.
How to Increase Website Traffic with SMS Messaging
Read some practical advice on how you can use SMS messaging to drive more traffic to your website. Include a shortened url in your SMS marketing message that sends the recipient to a special offers page or a how-to video or even a top-up page for consumables. But make sure the page is mobile friendly.
mCommerce Summit 2016. Wine, Red Noses, and Mobile Marketing?
Imagine this: Someone wears a red nose, wine glasses filled before noon, and everyone’s talking about mobile marketing. That was the Mobile Marketing’s 6th mCommerce Summit in NYC last week. I’ll get to the red nose and wine a bit later. First I’ll share some takeaways about mobile marketing from the presenters by sharing it with you the way I saw it.
8 Key Reasons SMS Marketing is So Effective
You might not have run an SMS marketing campaign yourself, but you are likely to have received some form of SMS communication from a business. Whether that's a commercial brand running a competition or a healthcare provider, such as your GP or dental practice, sending you an appointment reminder. If you have run an SMS marketing campaign before, you're likely to already be aware of the effectiveness of the platform for communicating with customers, but might need help justifying your use of SMS messaging to other people or departments in your business. Here, we've listed out the key reasons SMS marketing is so effective.