Attention! The mCommerce Summit is Happening Now

Mobile Marketer is holding the mCommerce Summit: State of Mobile Commerce 2016 today in New York City. And you’ll get to find out what happens when I get back and write about it next week.
But today, I’m going to give you a sneak peak at what I’m seeing in New York at this moment. Before I do though, be sure to check our fastsms Twitter feed throughout the day. I’ll be sharing the best tidbits as they come up in each session as they happen.
What's it about
Major retailers from across the world will be presenting their experiences and results of “mCommerce and mobile-influenced retail”. This means companies like IKEA, Walmart, Staples, Google and Sears among others.
The presentations promise to give some great insight into what these retailers are doing on mobile that makes them so successful. Here is a quick list of specific items the companies promise to share (from the mCommerce Summit agenda):
- Staples – “How mobile as a medium can provide a true value-add versus what is increasingly becoming business as usual”.
- Moburst – “A mobile campaign case study that delivered 15 times ROI”
- Google – “Best-practice tips from Google for mobile commerce”
- Nissan – “Nissan’s take on mobile and how the automaker uses the medium to connect to customers and prospects”
- Boston Retail Partners – “Identify how to meet customer and employee expectations and guide adoption of mobile capabilities”
- IKEA – “What is the future of retail in the digital universe?”
- Walgreens – “Mobile messaging services that let Walgreens’ mobile customers refill prescriptions by just texting with no need for an app”
- Sears – “How Sears leverages mobile technology to build a shopping community for millions of SYW rewards members”
- Walmart – “How mobile enhances the customer experience for store pickup, pharmacy, maps and ereceipts”
The retailer I’m most interested in seeing is Walmart. In March I wrote a blog about their efforts to improve shopping by offering an SMS based customer support system called Simple Text. At least that’s what it was originally, they may have changed it since it was first announced last year. When I was researching that blog, I couldn’t find any examples of the service being used, a list of stores where it was available, or any formal statement from the company about it at all – other than how it was created (you can read about it in this blog).
So I am hoping that in their presentation they’ll share what happened with the programme and whether or not they will launch it in their stores. I’m also curious to find out how well it actually works, and how people responded if they have tested it out.
Many of the companies will also talk about using mobile apps, websites, and social media. If you’ve been following the blogs lately, you may have noticed many of them have been about integrating SMS messaging with other mobile marketing efforts. I’m excited how it will all come together at the Summit with so many different perspectives and ideas being shared.
Check back next week to read a summary of what I learned. And in the weeks to come, you’ll probably see more detail and examples from the Summit here in the blog.
Related Articles
Why Brits are Lucky When it Comes to SMS Spam
SMS spam is a problem worldwide. But in the UK, we’re less likely to get it than many other countries. Find out why that is, see some examples, and how you can do your part to keep your SMS messages free of spam.
Attention! The mCommerce Summit is Happening Now
Mobile Marketer is holding the mCommerce Summit: State of Mobile Commerce 2016 today in New York City. And you'll get to find out what happens when I get back and write about it next week. But today, I'm going to give you a sneak peak at what I'm seeing in New York at this moment. Before I do though, be sure to check our fastsms Twitter feed throughout the day. I'll be sharing the best tidbits as they come up in each session as they happen.
An SMS Service Built Around You
Do You Ever Unplug From Your Mobile?
While it’s undeniable technology is a growing part of our everyday lives, it may be surprising how few of us ever turn it off. Or leave it behind. Most people rarely 'unplug' from their mobile devices. This provides unparallelled opportunities for marketing, especially via SMS text messaging.
A review of the EC directive for SMS marketing
Fastsms Has A New Home In Worcestershire
Take a few minutes to watch a video of our Technical Director and Operations Director showing off our new office space in Worcestershire. Then get to know our team as they discuss what they like best about the office.
Application to Person – A2P SMS Market Valued at £45B by 2020
The Internet opened up mass communication in ways no one ever imagined it could. But there’s also another trend leveraging today’s communication technology: Communicating with just one person via applications. According to Transparency Market Research, the A2P SMS market will be worth over £45B in just a few years.
Start the New Year with one interesting prediction for SMS messaging
Are You Going Back to a Dumbphone?
Is the future of the mobile phone really going backwards to a “dumbphone”? Some would have you think it’s true. But while a few may choose to go retro for a time, there isn’t any doubt that “smart” is here to stay. Read on to see what the fuss is about.