Technology And Text Messaging Support In-Store Shopping Experiences
Shoppers are very tech savvy. Even when they shop in store they are using their mobiles to do price comparisons, look up reviews or post on social media. And while your customers are busy using tech, your store needs to be using it too.
A survey by UPS, comScore, and the e-tailing group took a look at what technology consumers want in their shopping experiences. Respondents said the most wanted technology is electronic receipts for in-store shopping and they preferred either email or text receipts. Offering text receipts is a simple way to tie the technology people rely on so heavily, back into a physical store shopping experience. Sending SMS receipts is also convenient for both the store and the consumer. And using text messaging to send receipts can potentially make your store “more convenient” than those other stores still using old fashion paper receipts.
But really, why is this simple idea so important?
Because today’s digital consumers are planning on spending less and less time shopping in physical stores. That’s what a study by ORC International found in a worldwide survey. While the “traditional store experience” still ranks as the most important channel for shopping (72%), the second most important channel is the Internet (67%). But the gap is closing as consumers indicated they intended to do more shopping online via websites and mobile apps than in store.
If you own a bricks and mortar store, there are ways to bring the technology into the shopping experience to keep some of those customers that might otherwise go online. For example, there are many different ways to use text messaging to support the shopping experience beyond receipts for purchases. Here are a few other examples:
- Send confirmations of in store orders. This is another case where a paper receipt will do, but a receipt via text messaging would be even better. I’m reminded of a visit to an outlet store of the famous US retailer LL Bean. If they don’t have what you want in store, there is a dedicated phone available to place the order directly with the company. You pick up the phone, a customer service rep takes your order, and then sends you an electronic copy of the order. You don’t need the phone of course, but every order your employees take could include an automatic receipt sent via SMS.
- Send in stock alerts. Out of that popular item? Let customers sign up to receive a text message next time it’s back in stock. This could be as simple as an employee adding the customer’s mobile number to a list to be texted later, or completely automated. In an automated system, each item could have a tag with the information the customer could text to your “alert” keyword and then later receive an SMS message once the stock levels are filled.
- Send your customers sale alerts via text messaging. Make every visit your customer makes into your physical store worth their while. Have them sign up for in store only sale alerts to bring them back to the store again and again. Next time you need to increase sales, send one mass message to your list and you’ll be teeming with customers in no time.
Technology is invading our everyday life experiences, even simple activities such as shopping for shoes or trousers. Are you one of the ones who prefers technology to help you shop, or do you pine for the old days when shopping was just shopping? Share your thoughts by leaving us a comment.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you're going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
SMS marketing is still one of the most effective marketing channels available to businesses but is often overlooked in the pursuit of newer, more digitised technologies. When you include SMS marketing as part of the marketing mix, you're in a far greater position to increase engagement with your campaign, helping you generate a greater return on your investment. As with all channels, there are certain ways you can ensure your campaign is more effective, by following these simple steps.
Mums are natural entrepreneurs. And now they're turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies like SMS that fit around their busy lives.
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.
Are startups afraid of using SMS marketing? Is it because they’re afraid of annoying customers and breaking the regulations? I don’t think so. If your startup isn’t using SMS marketing already, it’s probably because you don’t know all the facts. Find out why SMS is actually perfect for startups.
SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.
I think for much of the last decade, people used the Internet and then mobile devices, without giving too much thought about what they were doing. Or more accurately, what other people were doing with their information. But then came Edward Snowden in 2013 who revealed governments were collecting and using our personal data in ways we hadn’t imagined.
The focus for advertising campaigns today is often mobile, web, or digital. It’s certainly true that more and more people are using technology for just about everything. But with all that technology, it’s easy to overlook another, more traditional form: Print!
One of the key takeaways from the Salesforce 2015 State of Marketing Report was that when mobile is integrated into your marketing strategy, everything performed better. That makes sense when you think about it. Mobile is a unique channel that provides you a direct link to your customers.
In my last blog I looked at five reasons you want to use SMS messaging in your business. In this blog we're looking at the same topic, just from the consumer's point of view. For example, how do you really know your customers want you to send them messages via SMS? Isn't email or a phone call good enough? Is it worth your time to learn how to use SMS messaging in your business?