Do Your SMS Marketing Messages Sound Spammy?
Spam, spam, spam, spam, spam, spam, spam, lovely spam; Wonderful spam…
This Viking spam song from a Monty Python sketch is said to have inspired the use of the word spam to refer to junk or unwanted messages on the Internet. Its first documented use is in 1993, but there is some evidence people were using it even in the early 1980s.
However and whenever it started is an interesting point of fact, but what matters is nobody likes it. As a marketer you probably don’t think you’re sending spam. After all, spam usually is most often associated with unsavoury pay day loans or other unscrupulous activities from companies that don’t have permission to contact the people they text.
That certainly isn’t you right? But what sort of response rates are you getting to your SMS marketing campaigns? Are people acting on the messages you send or is there an eerie silence that follows each campaign? Or worse are they taking action by opting out after getting your messages?
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind:
- Do you identify yourself? If your list doesn’t recognise the number you send text messages from, they may just ignore it thinking it is genuine spam. Always include something to identify your messages as coming from your company in every message. This can be achieved by including your company or brand name in the “From” field of your message. Alternatively put your virtual mobile number in the “From” field so you can get replies and make your company of brand the first thing in your message body. Click here for more info on message labels.
- Is there a specific call to action? Did you send out a great offer, but forget to include that little detail about what people should do to get it? For example, “click the link” or “reply YES to enter”. Don’t assume people know what to do. Always tell them exactly what they need to do in order to get the wonderful thing you’re offering. This is critical to the success of your SMS marketing campaign so spend the time to get it right.
- Are there enough details? Just telling your list there’s a sale, special deal, or limited offer isn’t enough. Should they change their entire schedule to make time to visit your sale? Not unless you convince them they should. Send messages with as much important details as possible. Say “50% off everything. Ends Tuesday” instead of “Clearance sale until Tuesday”.
- Is it relevant to your list? If you’re able to segment your list, make sure you send offers to the right people. Not everyone wants a deal on men’s suits, or vacation deals to Aruba. The more targeted your messages are to your list, the better the response will be. And even if the people don’t respond, they at least know the message was intended for them because it was relevant.
If you can answer all of these questions in the affirmative then your message won’t appear as spam to your list. It doesn’t mean your SMS marketing is perfect, but it does meet the core requirements for a good offer. Keep working on your offers and you’ll see your response rate improve. In the end, there’s no such thing as “wonderful spam”.
For more great ideas on to grow your business using SMS marketing download our free Mobile Marketing Guide.
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
SMS marketing is still one of the most effective marketing channels available to businesses but is often overlooked in the pursuit of newer, more digitised technologies. When you include SMS marketing as part of the marketing mix, you’re in a far greater position to increase engagement with your campaign, helping you generate a greater return on your investment. As with all channels, there are certain ways you can ensure your campaign is more effective, by following these simple steps.
Because they are so short, word choice is important in SMS messages. You need to convey instructions and the benefits of following those instructions in few words. If you’ve ever struggled to find just the right one, check out our list of action inspiring words for SMS messaging.
SMS Marketing is a low cost, powerful marketing tool for reaching and engaging with consumers, as well as offering tremendous added value to companies operating in the B2B sector. For copywriting agencies, SMS Marketing is highly attractive not just because of its exceptional open and response rates, but also the low costs, high ROI and ease of use. If you are looking to build your market penetration and reputation for customer service as a copywriting agency, look no further than SMS Marketing.
After what has felt like an endless winter, spring is with us. And what better time than this celebration of new life to breathe some new life into your SMS Marketing campaign? No matter what your niche, with a little creativity there is always a way to get a seasonal message into your marketing. Not sure where to start? Here are five ideas that you could adopt or adapt.
You need concise, memorable and high-impact content with a clear call to action in your SMS messaging. That, in a nutshell, is what’s needed to achieve with any marketing or engagement communications in any form. But this is never truer than with an SMS campaign when your business text messaging has to rely on a small window of recipient attention.
With the New Year only just behind us, it might seem to the average person that Valentine’s day is far away in the future. For those in marketing, however, the time to be planning your Valentine’s Day campaign is now. In this article, we share ten of the most popular phrases for this annual celebration of love that are perfectly suited to SMS Marketing.
Marketing messages, whether in print or electronic have many parts to them. In the beginning there’s the hook that entices someone to continue reading, and near the end is the call to action. That’s where you make it clear what you want someone to do after reading the message. There are many parts in between these two, but these are, arguably, the two most important.
A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.
In a previous article I shared two examples of SMS marketing messages I received and how their call to action worked, or not. This time I want to share two more examples to help you in crafting the perfect call to action for your SMS marketing messages.