There’s still time to create an SMS campaign for Black Friday
Tomorrow is Black Friday. This day of shopping frenzy was imported from the US just a few years ago, but experts predict UK consumers will eagerly spend £200m on Black Friday. That’s twice what was spent last year.
In an article in The Guardian, Johnathan Reynolds, director of the Oxford Institute of Retail Management, commented that Black Friday is a “buyer’s market” and retailers need to do everything they can to be competitive. A great way to get out ahead of the competition is with an SMS campaign.
But what if you have never used SMS or created a campaign before? Don’t worry. True, it’s last minute, but retailers can still get their SMS campaign rolling for tomorrow.
Fastsms accounts can be set up in just a few minutes. The account is free with no setup charges. And once your account is created you receive 10 credits you can use for testing. Testing is as simple as sending a message or two to your staff to see how easy it is to do. The system works much like an email application so the learning curve is fast. You can be up, running and tested in under 15 minutes. It’ll take a little longer to learn all the features, but you’ll have the basics down in that time.
If you’ve got a customer list that includes name and mobile number you can import it directly into our web based SMS service called NetMessenger. You can also automatically assign customers to groups to make segmenting your messages easier. But you don’t have to do that if you don’t want or need to. Or if you use Outlook for managing your contacts, you can get started without having to import your contacts by using our Outlook Mobile Service.
After testing, you’ll be convinced you can actually create and send messages easily. Next, you’ll want to purchase the credits you’ll need to send messages to your customers. You’ll find SMS is one of the most affordable, effective direct marketing methods. For 1,000 fastsms credits the cost is just £35. And the more credits you buy, the less it costs per credit. And yes, in the UK, one credit equals one 160 character message.
Now that you know the amazing value of our SMS messaging service, you need to send out messages to get your sale noticed on Black Friday. Here are some ideas on what to send: A coupon code redeemable in store, special sale details (“20% off everything!”), or a door buster sale during certain hours early Friday morning to let them know you’ll be opening early. You can send the messages out on Thursday afternoon or evening when people are planning their shopping, or even early on Friday (but not too early) so people get the message while they are out shopping.
You’ve got the rest of the day today to (1) get your account setup, (2) your list imported, (3) purchase your credits, (4) to write and (5) send your message. Just five steps to better sales to kick off the holiday shopping season. What are you waiting for? Get your account setup now.
It’s said over and over that SMS is one of the most personal forms of communications today. That’s mainly because people guard their mobile numbers and only give them out to those they think worthy of them. So anyone who has opted into your SMS messaging has indeed invited you into their personal world.
Mobile Marketer is holding the mCommerce Summit: State of Mobile Commerce 2016 today in New York City. And you'll get to find out what happens when I get back and write about it next week. But today, I'm going to give you a sneak peak at what I'm seeing in New York at this moment. Before I do though, be sure to check our fastsms Twitter feed throughout the day. I'll be sharing the best tidbits as they come up in each session as they happen.
SMS messaging can be a one-way, or a two-way affair. Sending coupons, sale notifications, or event announcements are all one-way messaging. The recipient doesn’t need to reply in order to use the information sent. In two-way messaging though, recipients can reply to your messages. And that makes it much more interesting, engaging, and potentially a lot more work to manage.
So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continues to grow. So for this blog I picked out five facts about mobile and SMS that really make the case that SMS for business has come of age. Let’s see if you agree.
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.
It was late Thursday afternoon on a busy week when I heard the familiar jingle. I received a text message from the company I rented a DVD from about a week prior (I know, who rents DVDs these days - but stay with me). They wanted to ask if I’d forgotten about it, since I hadn’t yet returned it. Indeed I had forgotten.
Mums are natural entrepreneurs. And now they're turning that entrepreneurial spirit towards running a business, using their organisational skills to turn a profit from franchises and hobbies, fundraisers and baking. Mumpreneurs are on the march and they need smart marketing strategies like SMS that fit around their busy lives.
Here's a great real life example of how a retailer used text messaging to offer out a discount voucher to customers who had visited their store. Their approach is simple and intelligent and very focused on one segment of their customer base, those who had recently visited a store.