Our 10 Best SMS Mobile Marketing Blog Posts
We’ve been cranking out the content on this blog for a few years now. After spending some time looking through it all, I decided to pull out the ten best blogs on mobile marketing. If you read nothing else about using SMS messaging in your mobile marketing, these blogs tell you what it is, how to do it, and how to know if you’ve done it right.
Without further ado, here they are in order.
Understanding the fundamentals of SMS marketing is important if you are going to do it well. This blog explains the two basic campaign types and when to use them.
One of the most important aspects of SMS is the keyword. They are used for recognition and action in almost every two-way message. This post gives you the guidelines on how to choose, and use, them.
To use two-way messaging (so you can get a reply from your customers), you’ll need either a virtual mobile number (VMN) or a shortcode. This blog explains what a VMN is and why you might want to choose to use it. You’ll also find out the dangers of using a shared VMN, if that’s what your provider gives you.
In number three you learned about VMNs. This is the blog to learn about shortcodes, and finally how to decide which you should use for your specific needs.
In order to use SMS marketing, you’ll need to have a list of mobile numbers. While you can contact existing customers under certain conditions, you’ll eventually want to grow a list specific for marketing. To do that you’ll need an opt in campaign. This blog will give you the formula for writing the best opt in message for your business.
It’s one thing to read about a concept, it’s another to see it in action. So this blog has you do both. I walk you step by step through a perfect example of an opt in campaign.
Learn how to send SMS messages “just in time” to all your customers. If you can perfect your timing, they’ll engage with you by sending the replies you ask for, redeeming the offers you send, or clicking on the links you provide.
Engaging your customers is just the beginning. This post goes into more detail about how personalised marketing can make your customers feel appreciated. That makes them happy, and turns them into loyal customers.
Once you’ve read all these posts and have launched your campaign, how do you know it’s working? Check out this blog to see some basic metrics you can use to quickly tell how successful the campaign was, and how to make it even better in the future.
The last of the best blogs is a quick checklist you can use with every campaign to make sure you stay compliant with the regulations regarding SMS marketing. Don’t worry. It’s easy to do if you follow the checklist.
In many of our previous posts, we have discussed the whys and hows of SMS marketing, listing the benefits, and the impacts on lead generation. There’s no doubt that by employing a marketing strategy that uses business SMS as a medium that your processes will become more efficient and your leads will become more targeted, meaning a better ROI. Here we will look at the best practices for SMS marketing to ensure your campaigns are offering the best for you and your users.
SMS flies under many marketers radars when it comes to building an inbound marketing strategy. But if Buzzfeed's news app is to be believed, there are days when SMS generates the greatest percentage of shares on that channel, beating out Twitter, Facebook, WhatsApp and email. SMS share buttons are reported to have been used 4 times more than Twitter buttons. When you consider Twitter has 317 million active users, then SMS marketing has huge potential for a hotel business.
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.
Yet another company (Quigley and Carter Limited) have been fined by the ICO for not having permission to send SMS messages. In this case, they had outsourced their marketing to a third party who then sent messages on their behalf. So is staying compliant with the regulations regarding SMS messaging so difficult? It doesn’t have to be.
Whether it's a cinema, theatre or concert hall, your entertainment venue is missing a trick if it's not utilising SMS marketing to get those bums on seats. We take an in-depth look at how all kinds of entertainment venues can really make the most of SMS marketing.
You worked hard to get those customers on your SMS marketing list. But now they are unsubscribing like crazy, or maybe just no longer responding to your messages. What happened? Maybe you’ve committed one of the following common, but easy to fix, errors that can completely drive your customers away.