Our 10 Best SMS Mobile Marketing Blog Posts
We’ve been cranking out the content on this blog for a few years now. After spending some time looking through it all, I decided to pull out the ten best blogs on mobile marketing. If you read nothing else about using SMS messaging in your mobile marketing, these blogs tell you what it is, how to do it, and how to know if you’ve done it right.
Without further ado, here they are in order.
Understanding the fundamentals of SMS marketing is important if you are going to do it well. This blog explains the two basic campaign types and when to use them.
One of the most important aspects of SMS is the keyword. They are used for recognition and action in almost every two-way message. This post gives you the guidelines on how to choose, and use, them.
To use two-way messaging (so you can get a reply from your customers), you’ll need either a virtual mobile number (VMN) or a shortcode. This blog explains what a VMN is and why you might want to choose to use it. You’ll also find out the dangers of using a shared VMN, if that’s what your provider gives you.
In number three you learned about VMNs. This is the blog to learn about shortcodes, and finally how to decide which you should use for your specific needs.
In order to use SMS marketing, you’ll need to have a list of mobile numbers. While you can contact existing customers under certain conditions, you’ll eventually want to grow a list specific for marketing. To do that you’ll need an opt in campaign. This blog will give you the formula for writing the best opt in message for your business.
It’s one thing to read about a concept, it’s another to see it in action. So this blog has you do both. I walk you step by step through a perfect example of an opt in campaign.
Learn how to send SMS messages “just in time” to all your customers. If you can perfect your timing, they’ll engage with you by sending the replies you ask for, redeeming the offers you send, or clicking on the links you provide.
Engaging your customers is just the beginning. This post goes into more detail about how personalised marketing can make your customers feel appreciated. That makes them happy, and turns them into loyal customers.
Once you’ve read all these posts and have launched your campaign, how do you know it’s working? Check out this blog to see some basic metrics you can use to quickly tell how successful the campaign was, and how to make it even better in the future.
The last of the best blogs is a quick checklist you can use with every campaign to make sure you stay compliant with the regulations regarding SMS marketing. Don’t worry. It’s easy to do if you follow the checklist.
Is SMS marketing the worst idea ever? That’s the opinion of one author in Entrepreneur Magazine. He gives five reasons why companies should never bother sending SMS messages to customers. I take him on, point by point to show why he’s wrong and SMS marketing is the best idea ever.
How hard is it to use SMS marketing? If you’ve been told it’s complicated, you heard wrong. Using SMS is simple, though there are a few things you should know. This blog shows you how simple it can be, and provides links to useful resources.
A recent eMarketer article on the effectiveness of mobile banner advertising reports the main reason people don't click is because they aren't interested in the offer. In fact, only 24% of those surveyed say they clicked on a mobile banner on a website in the last three months.
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.
A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.
One key to successful marketing is to know when you’re doing it right. And when you’re doing it wrong. The great thing about SMS marketing is you can get that information pretty quickly. But to understand how your messages are performing, you need to do a little maths. Thankfully, it’s all rather simple once you see it.
Text messages can be a pretty powerful way of communicating with potential customers. They land directly in people's inbox and offer a clear and direct sales channel. They're also hugely popular. So how can you launch a successful SMS campaign for your business? These 10 steps should help you outline an effective plan.
The digital marketing age has really given us so many options when it comes to running campaigns. If you Google “digital marketing channels”, you’ll get article after article about which ones work the best. Of course, most of them won’t completely agree. Here we take another look at how email and SMS measure up against each other.