Using SMS Messaging to Help People Quit Smoking
In 1948 smoking was the norm. 82% of men in Great Britain smoked cigarettes or cigars. About 41% of women smoked cigarettes that year too, according to Action on Smoking and Health (ASH). Those percentages have dropped significantly down to an average of 19% of the entire population. Some age groups are higher than others, and women still smoke less than men. But it’s still nearly 12 million people.
And there’s no shortage of organisations trying to help those remaining practitioners quit smoking. These include groups that use text messaging as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.
The programme, called Text2Quit, consisted of “automated, personalised, and interactive” text messages. The messages contained advice, support and reminders about different ways people could avoid smoking. The study found that 11.1% of participants were able to successfully stop smoking. That may not seem like much. But when compared to the 5% of people who succeeded in the control group (who didn’t receive the messages), the text messages more than doubled the amount of people who quit.
Britain’s Smokefree.com offers something similar in their Quit Kit. Smokers who sign up have the option of getting support via text message. The government has set goals for reducing smoking among the population (via programmes like Smokefree). By the end of 2015 they want to see 18.5% or fewer adult Britain’s smoking. And they’ve nearly reached that goal already according to ASH. (Here is a link to Smokefree’s comprehensive Resource Centre)
This is all great news for smokers who want to quit, but it’s also good news for any organisation looking for better ways to support their members. Whether you’re trying to help people lose weight, eat healthier, exercise more, or stay in school you might want to think about using SMS messaging. So Health Clubs are closely linked to this topic and you may therefore wish to take a look at our Health Club SMS Guide.
All sorts of companies are finding SMS messaging works much better than traditional customer support channels like phone calls and emails. In this post, you’ll see examples of how businesses are keeping their customers happy and seeing great results with SMS.
There are many benefits of using SMS marketing for businesses within the health and beauty industry. From instantly connecting with customers to booking appointments and increasing sales, the opportunities for the health and beauty sector are huge when it comes to business text messaging. Due to the fast-paced nature of appointment booking within the industry, and the increasing competition, SMS marketing could be the key to separate you from your competition.
There’s no shortage of organisations trying to help smokers quit. These include groups that use SMS as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.
A lot of the time, personal training can be one of the most rewarding jobs you could possibly pursue. Yet at other times, it can be dispiriting. Naturally, this is all part and parcel of the industry, but that doesn’t mean there aren’t changes you can make to your everyday work habits that will boost the benefits and mitigate the downsides. And top of the list of those changes are SMS marketing strategies.
People have their mobiles within arm’s reach about 22 hours of every day. That means even while they are sleeping! It makes sense then, that if you want to remind someone of an important event (an appointment with your small business for example) you should use their mobile.
In a report released last week by Nielsen, it turns out people want more than just to see a lower number on the scale. In their study, 75% of people worldwide plan to lose weight by changing their diet. And another 72% plan to exercise – that’s where your health club and SMS comes in.
When people talk about SMS marketing they usually refer to the one-way message with coupon codes for a sale. Or potentially a two-way message requiring the customer to respond with a keyword in order to get a deal. And that is customer communication for sure. It’s also marketing. But it’s just the very basics of what SMS messaging can do for your business.