Restaurants Can Turn Every Table into a SMS Marketing Campaign
In sit down restaurants, what is the one feature every patron will look at? The table.
Think about it. They need to look down to pick up utensils, put their glass back down, find their napkin, or to find a distraction for those awkward moments with your fellow diners. What if you could turn that time into a marketing opportunity?
A US restaurant in Baltimore MD called the Greene Turtle did just that and added 6,000 people to their opt in list within 30 days. By the end of four months, they had 16,000 new subscribers. How? Every table was covered in a “tablecling” or “tablewrap” with an ad promoting the restaurant’s opt in SMS marketing campaign.
You may have seen something like them yourself at your local pub or sandwich bar. The ad usually covers the entire table, but is resistant to heat, stains, and general wear and tear. Even if you have seen them, you may not have thought to use them to promote your own SMS campaign. For example the ad could include a keyword to text to a shortcode that allows your customers to receive:
- A special discount on their next purchase
- Exclusive text club offers weekly, monthly, or however often you have promotions
- Benefits of your rewards program for SMS customers only
- A chance to submit a review of their experience in your restaurant
The possibilities are endless really.
Here’s an example that includes tablewraps on restaurant tables, though the company behind it isn’t a restaurant. Castrol, a major lubricant company, designed a SMS marketing campaign to help motorists ensure they were using the right oil in their cars. They placed 1,690 tablewraps in service areas and on Welcome Break tables. After four weeks, over 170,000 had responded with the text code in the ad.
Your restaurant probably doesn’t have 1,690 tables, but think of how many people frequent your restaurant each day. If you could even get a small percentage to opt in to your SMS marketing campaign you’d have a good chance of turning them into return diners, maybe even frequent diners. All by putting some empty space your customers see while eating into something more interesting than a plain table.
If you think it sounds simple enough, but are afraid of the cost of sending SMS messages, remember the customer pays for the initial opt in message. And you’re in charge of how many messages you send and how frequently you send them. For example, 1000 messages sent with fastsms only costs £35. There’s no other direct advertising method that offers that much value for the money. Ready to find out more? Chat with us now, email or call and we’ll be happy to answer all your questions.
For more information you can now download our SMS Guide for Restaurants.
SMS marketing can be a double-edged sword, which is why it's crucial to ensure that each one of your campaigns is well thought out, immaculately spelt, financially accurate (i.e., the prices listed are correct), and, perhaps most importantly, the time and date is 100% accurate. Only once you have triple-checked each one of the components should you then consider sending out a batch.
There are many, many different ways SMS messaging can be used for marketing and sales. But if you could only use it just a little, here are the two we recommend for restaurants and takeaways to help increase sales. If you put these two SMS messaging ideas to work for your restaurant you just may be surprised how quickly your list grows, and how fast your sales improve.
Your customers are likely thinking about food at certain times of the day, and at those times their phone is almost certainly within arms reach. Using SMS marketing you can time your messages perfectly because you know that the time you send them is the time they get read, usually within 2 minutes.
In sit down restaurants, what is the one feature every patron will look at? The table. Think about it. They need to look down to pick up utensils, put their glass back down, find their napkin, or to find a distraction for those awkward moments with your fellow diners. What if you could turn that time into a SMS marketing opportunity?
With more and more people than ever before eating out and sampling food from around the world in eateries up and down the country, the restaurant sector is booming. But if you're operating a small business in the hospitality sector, you need to make sure that you keep your premises as full and thriving as possible in order to pay your bills and keep the enterprise sustainable. That's where SMS messaging comes in. In this blog post, we will look at ways you can use SMS messaging to make your business processes more efficient, boost your customer numbers and become the most popular place in town.