How Many Characters can I use for SMS Marketing? [Infographic]
A common question for those using SMS marketing is that of how many characters are actually available. Although a single SMS message traditionally has a character limit of 140 characters, modern technology allows multiple messages to be seamlessly joined up or ‘concatenated’, giving you a much more generous 459 characters in total. To help you better understand, we’ve created this handy infographic.
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I talk a lot on our blog about using SMS for marketing. That’s because SMS messaging is an amazing channel for marketers. But it can be used for so much more than that. In this post I wanted to highlight a couple of example SMS applications that just might get your “little grey cells” thinking about how to use SMS messaging for your organisation.
If you are the owner-manager of a UK retail business, then you will know that it’s vital to use every weapon you have available to battle with the big guns on the high street and online. That must include embracing all the advantages modern technology provides, including a communications campaign based on the Short Message Service (SMS) – better known as text messages. Not sure what SMS is about and how it will work for your shop? Then read on, because you are missing a golden opportunity to give your small shop a much bigger presence and outreach.
We all know how great SMS marketing is for companies which sell to consumers, such as hairdressers, night clubs, garages and hotels. But why would a primarily business to business organisation want to use SMS marketing and why would it want to use FastSMS as its online SMS platform?
Around the world bank branches are disappearing. Just yesterday I received an email from Business Intelligence (BI) predicting the doom of US bank branches and cash machines. Their data is based on US economic and survey data, but others have done similar research in the UK and the world. And they all agree: the days of the local branch bank office are soon to be over.
How many retailers use SMS messaging? According to a recent survey, not that many. And that isn’t the only surprising result shared in the survey conducted by Internet Retailer. Companies large and small know how useful SMS can be. Read on to see why now is the perfect time to start.
Getting to grips with the underlying psychology of how audiences react both consciously and subconsciously to your message is key to achieving the maximum effect in any type of marketing. All kinds of things come into play with different media, from colours and shapes to images and videos. Even the way things move can have a powerful effect on a viewer. Unlike many other forms of marketing, however, SMS marketing is unique in that the only tool you have is words - and not many of them. But armed with a basic knowledge of consumer psychology, 456 characters is more than enough to get the desired effect. In this article, we present our six top tips to take advantage of the psychology of SMS messaging.
How does SMS messaging helps recruitment agencies? Just as importantly how does it help job seekers? This post explains several benefits for both recruiters and candidates. Perhaps the key issues are the speed of communication with SMS and also the innate privacy of SMS messaging.