5 Fantastic Spring SMS Marketing Phrases
After what has felt like an endless winter, spring is with us. And what better time than this celebration of new life to breathe some new life into your SMS Marketing campaign? No matter what your niche, with a little creativity there is always a way to get a seasonal message into your marketing. Not sure where to start? Here are five ideas that you could adopt or adapt.
1. Time for a spring clean
Of course, spring is the season when we traditionally replace old with new, get rid of clutter and generally tidy up our homes, gardens, etc. So how can you turn this into a winning sales message? If you offer any services related to the above, then this could be the perfect opener for you SMS. From gardening services and window cleaners to self-storage companies, skip hire firms to house-clearance companies and auction houses, there are a huge number of businesses whose activities are completely related to spring cleaning. Why not test a message that reads something like:
“Time for a spring clean? Sparkly Glass window cleaners will get those windows sparkling in no time! Call us now on 0345 345 345 and quote ‘Spring Deal’ to get 10% off your first booking!”
The exact same format will work equally well for any of the companies mentioned above, as well as numerous others.
2. Put the spring in your Step
If you are responsible for marketing a brand within the fashion or health and beauty sectors, this is a great way to start the conversation with both new and existing customers. From teeth whitening clinics to hair stylists, nail parlours to opticians and fashion retailers – any business that helps people to look and feel fantastic could use this popular phrase to get just the right message to the people who matter. Whether you are offering a discounted treatment, a free gift, a special draw or any other promotion, it is easy to craft a message around your offer:
“Put the spring back into your step with Hair by Jane! Book an appointment now on 02783 345234 and quote voucher code SpringGift to claim your free bottle of Hairtastic everyday serum…”
If you provide an online booking system or have an eCommerce website, you can also link the code up with your online checkout for best results.
3. Spring into fabulous action
As many will testify, it is far easier to think about springing into fabulous action that actually following through on your promise – but if you are in marketing, that is exactly what you need to do, and you need to encourage your customers to do exactly the same. If you are selling a product or service that lends itself to such a notion, then this could be an ideal phrase around which to build a spring campaign. It is well suited to businesses such as gyms, health clubs, outdoor activity centres and those in the skills and training sectors. It could also be a great fit for recruitment agencies and also charities to name but a few.
“Spring into fabulous action! Book your personal training programme with NJFitness today and you’ll be on the way to getting the body you desire within weeks. Call now on 07985 354674 or visit njfitness.co.uk for more information.”
With a slightly different take, the same phrase could be adapted to suit a range of companies in the financial sector, for example:
“Still dreaming about that new car? Spring into fabulous action and make it happen today with a personal loan from ABCLoans.com. Enter SPRING on our online simulator to unlock your special deals! T&C’s at www.abcloans.co.uk/terms.”
4. Hello Spring
Short and snappy, totally contemporary. If this sounds like your brand, then this is a great spring opener that just hits the spot. What a perfect way to begin a message regardless of your niche. No matter what you have to offer, it is easy to craft a message based on this phrase and unlike many popular phrases, there is no contextual limitation.
One industry that springs to mind (pun intended) is the fashion retail industry, who might use it to introduce their new seasonal lines with a message such as:
Hello Spring! Pop in-store now or hop online to see our stunning and stylish all new spring range….”
5. Spring is in the air
“Spring is in the air – and you could be too with our all-inclusive 5 night Easter breaks from just £499pp…”
What better phrase could you use to market your early season getaways, especially with the Easter long weekend fast approaching. Especially suitable for travel agents and flight companies, the message could also work well for loans and credit card companies offering personal finance for holidays.
To spring into action with SMS Marketing now, call our award-winning team of experts today on 0800 945 5305 and we’ll get things happening for your business in no time.
Related Articles
Do This One Thing and You’ll Improve Your SMS Marketing ROI
SMS marketing is not quite like most other marketing. You have such a limited space to get your point across, just 160 characters, more or less. It’s not unlike having to create a print advert for a small space, but somehow it can seem more intimidating. That’s why sometimes it seems like marketers forget one basic rule about writing offers: Always lead with the offer! Sounds simple, right?
5 Winter Phrases for SMS Marketing [Infographic]
[Infographic] How to Write the Perfect SMS Message
Is there such a thing as a "perfect" SMS message? Yes, there is, but there isn't just one example of a perfect message. There are so many uses for SMS messages that each of them would have their own perfect example. How many different types are there? This infographic includes a short list of some types.
Top Three Things Retailers Should Do to Keep Customers on Their SMS Opt-In List
You've run a successful SMS opt-in campaign for your retail store. Now that you have your list, do you have a plan to keep them from opting out? Wait, you mean there's more to this than just sending out coupon codes? There is if you want to keep your customers from opting out.
Are Emoji the Next Big Thing in SMS Marketing?
One of the best things about instant messaging is the ability to send emoticons and emoji to convey a feeling with just one image. Many companies are trying to use them in their SMS marketing. There are technical issues with using them though, as well as questions on whether it’s good marketing practice.
Three Things You Must Do Right in Your SMS Marketing
SMS messaging can be one of your more effective marketing techniques, but only if you do it right. A poorly executed SMS marketing campaign could have disastrous results for your future budget, and for your organisation.
5 Top Converting Power Words for SMS Marketing
What are the Worst SMS Marketing Messages You’ve Received?
Just for fun, I asked people in a marketing focused Facebook group to share the worst SMS marketing messages they’ve ever received. I was expecting a deluge of responses, but actually only a few trickled in. But those horrible SMS marketing messages are out there…the comments on my post proved it even if no one wanted to share (I guess they’re all shy).
3 Common Errors That Will Ruin Your SMS Marketing
You worked hard to get those customers on your SMS marketing list. But now they are unsubscribing like crazy, or maybe just no longer responding to your messages. What happened? Maybe you’ve committed one of the following common, but easy to fix, errors that can completely drive your customers away.
Personalising Your SMS Marketing
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?