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bulk sms Tag

News, tips & advice from FastSMS

Bulk SMS is the term used to describe the sending of a single text message to multiple users. It could be used to refer to a hundred messages or a million although we generally think in terms of bulk messaging referring to tens of thousands of messages at least. There can be some customisation of the message, a bit like a mail merge, where name and other personalised details can be blended into a standard message template.

Because of its nature bulk SMS is most used for mass marketing, sending out special offers, discount coupons or important news to an opted in SMS mailing list. It can also be used to send out alerts – bad weather, road closures, equipment failure and so forth. A key element is usually fast delivery and reliability of delivery. You want to be sure the information is received quickly rather than arriving after the event, or worse still, not at all.

Posted on 06/07/2017
In Business SMS

Ask most individuals and they will tell you that they generally use SMS messaging for personal communications. For B2B marketers, this single assumption often leads to this powerful channel being completely ignored. Whilst it may be true that most messages sent by individuals are indeed personal in nature, this is not necessarily the same for messages they receive. Read on to learn why SMS messaging has huge potential in B2B marketing and how to use it to increase ROI and engagement.

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Posted on 04/07/2017
In Business SMS

The summer holidays are almost upon us and if you are running a summer kids club while school’s out, now is the time to be making sure parents know what’s on offer and when. In this article, we take a look at just what SMS Messaging has to offer. With 93% of the population having a mobile phone and most people responding to an SMS text message within 3 minutes, it has proven to be one of the most effective forms of marketing available. Read on to see how you can make the most of SMS text messaging to kick off your summer kids club.

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Posted on 29/06/2017
In Use Cases

Since the withdrawal of legal aid for personal injury claims in 2000, a lot has changed in the legal claims industry. Not only are the funding options for claims completely different, the marketplace has also become increasingly competitive, making it harder and harder for companies to stand out from the crowd. With most claimants now settling for fixed scale payments in order to reach a quicker resolution, customer service is quickly becoming the biggest differentiating factor in today’s market. Read on to learn how SMS Messaging can help personal injury specialists win customers time and again and increase their market penetration.

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Posted on 27/06/2017
In Use Cases

When it comes to buying a car there is one thing that the potential buyer places more importance on than anything else. Of course, the price, condition and specifications of the car are major deciding factors, but above this, it is ultimately trust that will make or break the sale. For the commercial dealer, word of mouth plays a key role in this, along with online ratings and reviews. Read this article to learn how SMS Messaging can also help to promote trust and transparency, helping dealerships to drive sales up and increase profits.

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Posted on 22/06/2017
In Use Cases

The British Equestrian Trade Association’s findings from their National Equestrian Survey 2015 put the economic value of the equestrian sector at £4.3 billion of consumer spending across a wide range of goods and services, with the average spend per horse during the same year at £3600. It is an incredibly varied industry encompassing all types of businesses from sole traders making a living in remote areas to multinational companies. Their customer base typically tends to be busy people who lead largely outdoor lifestyles so the obvious and most effective means of communicating with them is by mobile phone, yet very few equestrian businesses appear to be utilising SMS text messaging marketing. So how could businesses in this sector benefit from this method of marketing?

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