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bulk sms Tag

News, tips & advice from FastSMS

Bulk SMS is the term used to describe the sending of a single text message to multiple users. It could be used to refer to a hundred messages or a million although we generally think in terms of bulk messaging referring to tens of thousands of messages at least. There can be some customisation of the message, a bit like a mail merge, where name and other personalised details can be blended into a standard message template.

Because of its nature bulk SMS is most used for mass marketing, sending out special offers, discount coupons or important news to an opted in SMS mailing list. It can also be used to send out alerts – bad weather, road closures, equipment failure and so forth. A key element is usually fast delivery and reliability of delivery. You want to be sure the information is received quickly rather than arriving after the event, or worse still, not at all.

Posted on 15/09/2017
In Mobile Marketing

SMS marketing is one of the most effective marketing tools businesses can use to raise awareness of their product and service, directly communicating with their target audience. As with everything you invest time and money into, you'll want to understand how SMS messaging can help you to grow your business so that you see the direct return on your investment. Here we've listed out some of the key ways SMS marketing can help you grow your business, and achieve your objectives.

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Posted on 07/09/2017
In Customer Support

In the modern world of business, suссеѕѕfullу getting and utіlіzіng сuѕtоmеr feedback іѕ a muѕt fоr аnу buѕіnеѕѕ to survive and grow. As well as enhancing your brand reputation, fееdbасk can guіdе and іnfоrm your dесіѕіоn-mаkіng аnd influence your рrоduсt or service rоаdmар. It is also essential fоr measuring customer ѕаtіѕfасtіоn аmоng уоur current customers. SMS marketing is a low cost, easy to implement solution that has proven to be extremely popular with customers. Read on to learn more.

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Posted on 05/09/2017
In Mobile Marketing

With it's continued popularity among consumers, SMS marketing is becoming ever more іnnоvаtіvе. Industry leaders are now committing substantial resource to dеѕіgning and еxесuting extremely powerful and successful SMS саmраіgnѕ that are winners with the public. So what can we expect to see in the world of SMS Marketing this autumn? We take a brief look at some оf thе еmеrgеnt trеndѕ to wаtсh аnd аdорt іn оrdеr to сrеаtе a fantastic mobile mаrkеtіng ѕtrаtеgу for your business.

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Posted on 10/08/2017
In Business SMS

SMS Marketing, also known as test message marketing, is one of today's most powerful and cost efficient marketing tools when used correctly and offers endless opportunities with a little creativity added to the mix. However, whether careless or intentional, some mistakes can be harmful to your brand and reputation - as well as leaving you in legal trouble in certain circumstances. Luckily, this is extremely rare and it is easy to stay safe and make sure your SMS Marketing is an all round success. In this article, we look at come examples of how not to do things and offer our advice for ensuring your campaigns are effective and profitable.

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Posted on 01/08/2017
In Business SMS

The PECR Regulations, better known as the Privacy and Electronics Communications (EC Directive) Regulations 2003 are one of the most important pieces of legislation affecting those involved in SMS Marketing. They exist to safeguard the privacy and use of personal information when used for direct marketing through electronic means, including communications by SMS. Parts of it crossover with the Data Protection Act 1998 (DPA) and where it does so, both pieces of legislation should be complied with. Unlike the DPA, the PECR is obligatory whether or not you process personal data in the course of your business. Read this essential guide to PECR for SMS Marketing to ensure you know everything you need to know.

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