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bulk sms Tag

News, tips & advice from FastSMS

Bulk SMS is the term used to describe the sending of a single text message to multiple users. It could be used to refer to a hundred messages or a million although we generally think in terms of bulk messaging referring to tens of thousands of messages at least. There can be some customisation of the message, a bit like a mail merge, where name and other personalised details can be blended into a standard message template.

Because of its nature bulk SMS is most used for mass marketing, sending out special offers, discount coupons or important news to an opted in SMS mailing list. It can also be used to send out alerts – bad weather, road closures, equipment failure and so forth. A key element is usually fast delivery and reliability of delivery. You want to be sure the information is received quickly rather than arriving after the event, or worse still, not at all.

SMS messaging continues to be one of the most popular ever methods of communication, even against fierce competition from instant messaging apps such as Messenger and WhatApp. It is this continued popularity, along with the incredible ease of use, that has also seen it maintain its position as one of the most effective marketing channels for B2C and B2B companies alike. In this article, our experts offer ten top tips for SMS Marketing success in the coming year.

Winter is historically peak season for mechanics, and the recent spell of arctic weather in the UK has seen breakdown numbers reach record levels. Even the most modern of cars can fall victim to the cold weather, meaning that as long as you can be found, there is money to be made. Whether used as a tool to retain existing clients or attract new clients, SMS Marketing has a lot to offer mechanics this winter. Here are some suggestions.

A common question for those using SMS marketing is that of how many characters are actualy available. Although a single SMS message traditionally has a character limit of 140 characters, modern technology allows mulitple messages to be seamlessley joined up or 'concatenated', giving you a much more generous 459 characters in total. To help you better understand, we've created this handy infographic.  ...

SMS Marketing is one of the most effective marketing channels available and has the ability to far outperform any alternative. It is a cost-effective solution that offers exceptional ROI. So just why is SMS Marketing so effective. Take a look at this graphic to see why.  ...

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