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bulk sms Tag

News, tips & advice from FastSMS

Bulk SMS is the term used to describe the sending of a single text message to multiple users. It could be used to refer to a hundred messages or a million although we generally think in terms of bulk messaging referring to tens of thousands of messages at least. There can be some customisation of the message, a bit like a mail merge, where name and other personalised details can be blended into a standard message template.

Because of its nature bulk SMS is most used for mass marketing, sending out special offers, discount coupons or important news to an opted in SMS mailing list. It can also be used to send out alerts – bad weather, road closures, equipment failure and so forth. A key element is usually fast delivery and reliability of delivery. You want to be sure the information is received quickly rather than arriving after the event, or worse still, not at all.

With growing distrust in social media marketing, there are many reasons why now may well be the perfect time to shift your attention to SMS Marketing. It is a personal and private form of marketing that users are very comfortable with - and the cost is extremely low, especially given its above average read and response rates. If you are not already using SMS Marketing to promote your brand, then this infographic will give you some strong reasons why you really should.

With the recent scandals surrounding the misuse of Facebook user data suspicion amongst consumers in the UK and beyond has risen to a new high when it comes to advertising. With SMS Marketing already carrying a significantly higher level of trust than other channels, now is the ideal time to turn your attention to SMS Marketing. So why is SMS Marketing different and what makes it stand out from the crowd? Ultimately, it is the personal and human touch that wins the day. Let’s take a closer look.

In this edition of our visual A-Z of SMS Marketing, we look at distribution lists, a useful function of our online SMS Marketing platform. You can send messages to a distribution list at any time, and as quickly as if you were sending to a single number. As this infographic illustrates, a distribution list is the SMS messaging equivalent of an email mailing list, allowing you to instantly send hundreds or even thousands of messages with just one click. Check out the infographic to learn more.

It’s that time of year when the days are getting longer, the evenings are getting lighter. The birds are beginning to sing, and new shoots are starting to appear. Spring and Easter are traditionally times when we celebrate new life and rebirth - and it is a great time to put the spring back into your step when it comes to SMS Marketing. So how can you breathe some new life into your campaigns and make the most of this low cost and effective channel? Here are five suggestions from the team.

Easter is traditionally the season of rebirth and new life - so what better time than now to kick start your SMS Marketing campaign? Despite its incredible effectiveness, simplicity and extremely low cost, many businesses have yet to try this channel. So just what is so impressive about SMS Marketing and why should it be an absolute priority for your marketing strategy? Take a look at this latest infographic for all the answers.