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bulk sms Tag

News, tips & advice from FastSMS

Bulk SMS is the term used to describe the sending of a single text message to multiple users. It could be used to refer to a hundred messages or a million although we generally think in terms of bulk messaging referring to tens of thousands of messages at least. There can be some customisation of the message, a bit like a mail merge, where name and other personalised details can be blended into a standard message template.

Because of its nature bulk SMS is most used for mass marketing, sending out special offers, discount coupons or important news to an opted in SMS mailing list. It can also be used to send out alerts – bad weather, road closures, equipment failure and so forth. A key element is usually fast delivery and reliability of delivery. You want to be sure the information is received quickly rather than arriving after the event, or worse still, not at all.

Posted on 21/02/2018
In Business SMS

In the second instalment of our visual A-Z of SMS Marketing, we follow on from our previous infographic on the topic of API integration with a new infographic that looks more closely at what is bulk messaging. We illustrate the cost effectiveness, explain the meaning of credits and messages, and take a look at the character limits available.  ...

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Posted on 24/01/2018
In Mobile Marketing

As well as being low cost and offering excellent response rates, SMS Marketing continues to engage customers in a personal way that no other channel has been able to replicate. It is great even for those who have not joined the smartphone trend and moved to mobile browsing as it is supported by every mobile phone - giving you have direct access to close to 90% of the UK's adult population. Check out this handy infographic to learn more about why you really should be using SMS Marketing in 2018.

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Posted on 16/01/2018
In Mobile Marketing

The world of marketing is something that is continually adapting, developing and changing and it is essential that organisations large and small keep up to date and embrace new techniques, channels and strategies to keep their existing customers satisfied and to to attract new customers. So what is changing in the marketing landscape for 2018 and how can you adapt your SMS Marketing strategy to fit? Here are 5 tips.

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Posted on 11/01/2018
In SMS Guides

The new year is traditionally a time when people look to make positive changes in their lives and resolve to tie up loose ends in various areas of life. It is an ideal time for Life Insurers to reach out to both new and existing clients and encourage them to make sure that everything is in order for the new year. SMS Marketing is a powerful and effective solution which is ideal for such a campaign. Here are seven suggestions for using SMS Marketing to start your 2018 campaign.

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Posted on 03/01/2018
In Business SMS

It may be up against competition from web-based instant messaging apps such as WhatsApp and Messenger, but all the indications are that SMS is just as important as ever and is likely to remain a highly important channel for many more years to come. So why should you choose SMS Marketing to promote your business in 2018? In this infographic, we've shared 5 good reasons that you can take in at a glance.

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