Four years ago, reputable commentators in The Guardian were wondering if SMS - short message service or text messaging - had peaked in performance after a two-decade exponential rise. Here we look at the evidence which shows that SMS is not only going strong, but continuing to stand out as an essential marketing channel for many businesses.
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You might have heard about SMS marketing and thought it wasn't for you. Maybe you're unconvinced by this method of reaching customers and are just not sure it could help your business thrive. But any business, big or small, can benefit from an online SMS service and the facts are plain to see.
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SMS marketing can be an incredibly useful tool for successful mobile marketing campaigns. However, it is not without its pitfalls. We have compiled a list of six of the worst SMS mobile marketing faux pas, so that you can avoid them and text your way to marketing success.
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SMS is well established as a successful marketing channel - however that doesn't mean you should just dive in head first. Here's five things you should consider before launching your first SMS marketing campaign.
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Ever wonder how well your SMS marketing campaign actually worked? If you’re sending SMS messages with links for your customers to follow, it’s actually fairly simple to set up a system for tracking your success. Read on to find out how.
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