Even though it's entrenched in our daily lives, mobile is still a relatively new technology that's suffering from growing pains. People and businesses are finding new and different ways to use smartphones which keeps everyone involved on their toes.
One trend in particular is the growth of instant messaging (IM) apps. It was big news when Whatsapp sent more daily messages than were sent over SMS. Some called it the death knell of SMS messaging.
Others said mobile was all about apps and notifications. They claimed the only way to engage customers is to get them into an app. SMS messaging was old technology and couldn't keep up.
In reality though, SMS...
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you're going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
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In the information technology (IT) field, "the cloud" is an all encompassing term used to refer to any remote location where computers (called servers) and data storage can be accessed over the...
In the image you'll see the obvious peaks on Black Friday and Cyber Monday, but you won't see the peak after Christmas for Boxing Day because this data is for the US. They have a surge in sales after Christmas, but usually not as big as the UK (You can see a similar chart for UK online only sales in an IBM report I'll discuss in a later section.).
And it looks like the UK might be following the trend shown above more anyway, because according to Barclaycard, Black Friday was the biggest...
If you're looking to send free SMS for your organisation, you'll probably start with a Google search to find someone that offers the service. So that's what I did too. It doesn't seem to matter which one you click on, you usually end up at a web page loaded with ads and a small area to enter your message and mobile number. I did find one that required registration, but I wasn't about to trust them with my information. Here's a summary though of what I found:
They're just a...
