How Letting Agents are Using SMS Messaging
When SMS is introduced into any sector it often brings with it unique uses that would rarely be used in any other situation and in the case of Letting Agents this is no different…
SMS gives Letting Agents and Property Management Companies the opportunity to manage all their communications with their tenants directly from their desktop as well the means to market properties to prospective clients in a way that really gets them to take notice.
These sectors can now communicate with tenants in a direct and cost-effective way through SMS. With over 80% of adults owning mobile phones, text message has become the preferred medium of communication for many due to its unobtrusive nature. In the past property managers often had to ring a tenant several times to get through or waited days for a response to an email. Using SMS gets their message directly into the hands of their tenants at any time of the day. The following are just some of the ways Letting Agents are already using SMS to their advantage.
Reminders: sending all tenants a message at the same time informing them that their rent is due
Fault Reporting: tenants text in when there is a problem with the property that goes directly to a PC
Alerts: tenants are informed of scheduled viewings or when a repairman is coming round to do some work
Many Letting Agents are using FASTSMS to market their properties effectively to prospective clients. SMS Marketing is currently the most effective way of getting the details of latest properties directly into the hands of prospective clients – and it offers redemption rates far greater than traditional advertising & promotions. Studies show that people are much more likely to read and respond to a text message than any other medium. The following are just some of the ways this can be done.
Campaigns: clients text a property code to the system and an automatic reply contains details of that property
Promotion: prospects are sent information about new properties, upcoming open days and special offers
Competitions: used to gather opted-in subscribers for mailing lists to be used in future SMS promotions
Enquiries: a ‘textline’ is published with other contact details, extending office hours
This is just another instance where FASTSMS can make a real impact in the way communications are improved through the incorporation of text message into a business’s strategies.
Estate agents can use SMS messaging to give themselves a real edge in the property business. Confirm appointments with viewers; update sellers on progress; provide property details by text to enquirers, every hour of every day, instantly. All great reasons for a seller to choose you over the competition.
Often people think SMS messaging costs a lot of money. Particularly when they plan on sending thousands of messages. So in this blog I want to walk through an example of how much money SMS messaging can actually save property managers and housing associations.
If you're an estate agent who isn't using SMS to increase their database of buyers and sellers, then you're an estate agent who isn't maximising their clients' phone numbers. A mobile number is something your purchasers and sellers are quite happy to share with you, and this voluntary opt-in can be invaluable when it comes to getting an edge in a competitive market. Using this information, you can create effective and affordable marketing campaigns, whether you’re alerting your clients to a change of price or promoting a particular property.
In recent years, there has been a noticeable shift in the property market towards a new generation of estate agents who are leading a push away from the traditional high street model. With new generations entering the housing market and changing customer behaviours, estate agents are having to look for new ways to attract both buyers and sellers. SMS marketing is a low cost and highly effective tool which could help. In this article, we explore how estate agents can use SMS messaging to attract and engage with customers, helping to boost sales and increase revenue with a minimum of effort.