How Estate Agents are Using SMS Messaging
With major changes in the national housing market, estate agents are among those who have to find new ways of doing things, many of which who have already turned to FASTSMS. Estate agents have seen major benefits since incorporating SMS into their communications – helping them to coordinate their team by sending them appointment details by text as well as marketing their properties to prospective clients in a way that really gets them to take notice.
Coordinating staff directly from your PC
Communication is key to having an organised, effective and above all efficient sales force. With staff spending a lot of time tending to prospects, whether through scheduled viewings or consultations they need to make sure that they always know where they need to be and what they are doing.
With appointments being arranged and changed at short notice they need to be able to send their team (or often themselves) information such as name, address, file number and contact number and they need to be sure they get it – with SMS they enjoy a facility that is direct, concise and immediate going straight into the hands of their staff.
Effective marketing solutions from FASTSMS
SMS marketing is currently the most effective way of getting details of latest properties directly into the hands of prospective clients – offering redemption rates far greater than traditional advertising and promotions. Studies show that people are much more likely to read and respond to a text message than any other medium making it great for letting people when new properties come on the market.
The following are just some of the ways our estate agent customers are already using SMS to market their properties…
Campaigns: Clients text a property code to their system and the automatic reply contains details of that property (great to put on for sale signs or in the property pages)
Promotion: Text prospects about new properties, upcoming open days and special offers
Competitions: Gather opted-in subscribers for a mailing list for future SMS campaigns
Enquiries: Many have taken advantage of a FASTSMS Virtual Mobile Number, which gets published with their other contact details as a 24 hour ‘textline’ extending their office hours so prospects can request call backs and specific information when they want to.
Because so many have been benefiting from these sort of uses, we are now offering a FREE 1 month SMS keyword campaign worth £99 to all estate agents who want to try it out for themselves.
For more information on FASTSMS click here or give us a call on 0800 954 5305 and we’ll talk you through your options.
If you're an estate agent who isn't using SMS to increase their database of buyers and sellers, then you're an estate agent who isn't maximising their clients' phone numbers. A mobile number is something your purchasers and sellers are quite happy to share with you, and this voluntary opt-in can be invaluable when it comes to getting an edge in a competitive market. Using this information, you can create effective and affordable marketing campaigns, whether you’re alerting your clients to a change of price or promoting a particular property.
Often people think SMS messaging costs a lot of money. Particularly when they plan on sending thousands of messages. So in this blog I want to walk through an example of how much money SMS messaging can actually save property managers and housing associations.
Estate agents can use SMS messaging to give themselves a real edge in the property business. Confirm appointments with viewers; update sellers on progress; provide property details by text to enquirers, every hour of every day, instantly. All great reasons for a seller to choose you over the competition.
In recent years, there has been a noticeable shift in the property market towards a new generation of estate agents who are leading a push away from the traditional high street model. With new generations entering the housing market and changing customer behaviours, estate agents are having to look for new ways to attract both buyers and sellers. SMS marketing is a low cost and highly effective tool which could help. In this article, we explore how estate agents can use SMS messaging to attract and engage with customers, helping to boost sales and increase revenue with a minimum of effort.