Throttling: The proactive way to manage your responses
If you are sending a high volume of messages at a time it is sometimes necessary that they sit in a queue before sending. With throttling you can specify how many messages are sent and how often.
In many cases your broadcast may hold a marketing message that is likely to trigger a response, for example an inbound phone call. By throttling you can specify how many messages are sent and how often, so they can be spread over a period of time preventing your staff from becoming overwhelmed. If you know the percentage of immediate responses you expect you can calibrate the throttling system to an optimum level ensuring maximum efficiency.
When you create a distribution list you have the option to enable throttling when broadcasts are made to those numbers. Where messages are sent per hour, they will be sent at the start of each hour. Where messages are sent per minute, they are distributed across the hour, rather than all being sent at the start of the hour.
> Check the ‘Throttle when sending to this list’
> Enter the number of messages you wish to be sent per hour/min
> From the drop down menu select Hour or Minute
> Select the start and end times
> Click Save
For more information on how you can get more out of your FASTSMS account browse this blog or refer to the Full User Manual
SMS was once considered to be a dead technology, but the humble text message has proved it’s around for the long haul. And what with Nokia reintroducing the iconic 3310 with its never-ending battery life and non-smart interface, straightforward texting fits right into our busy lifestyles.
There are many, many different ways SMS messaging can be used for marketing and sales. But if you could only use it just a little, here are the two we recommend for restaurants and takeaways to help increase sales. If you put these two SMS messaging ideas to work for your restaurant you just may be surprised how quickly your list grows, and how fast your sales improve.
At the end of February, Amazon’s S3 servers went down. And so did much of the Internet. What can we learn from the experience about communicating with customers during an online disaster? According to experts, having a plan that includes SMS messaging is key.
Since the first ever mobile ad was sent out via text back in 2000, SMS marketing has become hugely popular. What's more, it's a successful technique that an increasing number of marketeers are taking advantage of. So why is it the future? Here are a few reasons...
All sorts of companies are finding SMS messaging works much better than traditional customer support channels like phone calls and emails. In this post, you’ll see examples of how businesses are keeping their customers happy and seeing great results with SMS.
SMS marketing is still one of the most effective marketing channels available to businesses but is often overlooked in the pursuit of newer, more digitised technologies. When you include SMS marketing as part of the marketing mix, you're in a far greater position to increase engagement with your campaign, helping you generate a greater return on your investment. As with all channels, there are certain ways you can ensure your campaign is more effective, by following these simple steps.