Throttling: The proactive way to manage your responses
If you are sending a high volume of messages at a time it is sometimes necessary that they sit in a queue before sending. With throttling you can specify how many messages are sent and how often.
In many cases your broadcast may hold a marketing message that is likely to trigger a response, for example an inbound phone call. By throttling you can specify how many messages are sent and how often, so they can be spread over a period of time preventing your staff from becoming overwhelmed. If you know the percentage of immediate responses you expect you can calibrate the throttling system to an optimum level ensuring maximum efficiency.
When you create a distribution list you have the option to enable throttling when broadcasts are made to those numbers. Where messages are sent per hour, they will be sent at the start of each hour. Where messages are sent per minute, they are distributed across the hour, rather than all being sent at the start of the hour.
> Check the ‘Throttle when sending to this list’
> Enter the number of messages you wish to be sent per hour/min
> From the drop down menu select Hour or Minute
> Select the start and end times
> Click Save
For more information on how you can get more out of your FASTSMS account browse this blog or refer to the Full User Manual
Related Articles
SMS Marketing for Pharmacies and Dispensing Chemists
5 SMS Marketing Lessons from the Six Nations Championship
How a Text Marketer can Learn Valuable Lessons from Long-Form Copywriters
In terms of storytelling, SMS text messaging is probably as far removed from long-form, direct-action copywriting as you could be. However, the SMS marketing writer can still learn a lot of lessons here with regard to overall approach, content and composition.
Can SMS Messaging Help Banks Manage “Mobile Disruption”?
Around the world bank branches are disappearing. Just yesterday I received an email from Business Intelligence (BI) predicting the doom of US bank branches and cash machines. Their data is based on US economic and survey data, but others have done similar research in the UK and the world. And they all agree: the days of the local branch bank office are soon to be over.
SMS Marketing for Personal Fitness Instructors
3 Tips to Help You Time Your SMS Marketing Campaign
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
How to Turn SMS Messages Into Better Reviews for Your Hotel
Hotel guests use review site ratings like TripAdvisor to make decisions about where they’ll stay. If your hotel doesn’t rate well, you’re in trouble. Find out how you can get more positive reviews when you use SMS messaging to communicate with guests.
24 Key Research Statistics that Prove You Should be Using SMS Marketing
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it's the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign...
How Text Messaging Can Revolutionise The Police Force
Text messages are fast, secure, subtle, simple and reliable - and those aren’t the only qualities they have to offer. Preferable to other forms of communication in many circumstances, they can prove to be a highly useful addition to a police force’s armoury.
5 Reasons You Want to Use SMS Messaging in Your Business
Are you looking to grow your business? Get more customers? Have larger profits? Of course you are. Isn't every business looking to improve, grow and generate more sales? More and more businesses are realising how SMS messaging can help them do all those things. But it's nice to have some facts to back up what most people seem to assume is true.