d most important tngz R d hardest 2 sA, cuz wrds diminish dem…
Although Stephen King’s view on Love doesn’t seem quite so eloquent in ‘text speak’ it’s not to say that SMS doesn’t have a major part to play in the day of Love these days…
Whether you look forward to, or try to ignore the day of St Valentine there is no denying that primarily it is an opportunity for businesses to capitalise on a niche market (loved up couples) and make some money.
It is widely recognised that last year, Valentine’s Day was the busiest day for SMS in the first quarter with well over 1 billion texts being sent. The average consumer will spend over £60 on the holiday – which opens the door for some highly targeted SMS Marketing.
Here are just some of the ways your business could be striking while it’s hot to drive customers through the door…
- A simple reminder: although important to some, it is not always a holiday that is at the front of everybody’s minds. A simple reminder to your busy customers can make the world of difference to both your business and the recipient. E.g. “There are still 10 tables for 2 available for Feb 14th @ Luciani’s – book now, call 020 XXXX XXX”
- Love is in the air: a mobile contest is quick to set up and easy to run, and Valentines Day does the hard bit for you – giving you a relevant theme and an appropriate prize. Already capitalised on by radio stations, it also works for shops, restaurants and events specialists – a great way to use viral marketing to gain new customers.
- It’s the thought that counts: who says cheap is bad, especially these days – although everyone says “it’s not about the money” to the person who is paying, it usually plays its part. By sending out a simple real time mobile coupon, redeemable at point of purchase you can sway your potential customers towards you without them even shopping around – everyone loves a bargain!
- It’s just what i wanted: there is a common theme to Valentines gifts, and that is that they are usually things that nobody really needs, and that’s fine – it’s about what they represent. But what if when someone bought something they didn’t need, that got something they possibly did – this is where the idea of a Free Gift can really work. Simply text your customers (assuming you know something about them) and let them know that when they buy a Valentines gift, you will give them something else for free.
- If music be the food of love: a specialised romantic promotion, correctly timed can get customers through your doors in droves. Discounts and specials on dining and entertainment is the perfect way to catch the attention of those who are unsure of how to spend the holiday.
If you’re looking to capitalise on the Love-fest using SMS – we can help.
Our Mobile Marketing Guide will show you just how simple it is to run your own effective campaign and see a genuine return on your investment.
For more information visit our site, email helpdesk@fastsms.co.uk or give us a call on 0800 954 5305.
Related Articles
Mobile Marketing Campaign: Direct Response
How to Avoid Failing at SMS Marketing
For many businesses it's often a knee-jerk reaction to create an app, or to run mobile ads, or to start an SMS list. But without really understanding what it’s all about, you can waste a lot of time and money before realising what you actually need to do.
5 Ways Guest Houses Can Benefit from SMS Marketing
How are companies sending all those SMS messages illegally?
Be Careful When Reading About Shortcodes and VMNs
When you start using SMS marketing, one of the first decisions you need to make is whether or not you’ll need to get replies. If you do, then you’ll need to decide between shortcodes and a virtual mobile number (VMN, also called longcode). If you don’t, then that’s alright too.
6 SMS Marketing Faux Pas To Avoid
SMS marketing can be an incredibly useful tool for successful mobile marketing campaigns. However, it is not without its pitfalls. We have compiled a list of six of the worst SMS mobile marketing faux pas, so that you can avoid them and text your way to marketing success.
SMS vs. Instant Message App Marketing
It seems there's a new messaging app popping up every month. It's hard to keep track of them all, but it's also hard to ignore them if you're looking to use mobile marketing. When you've got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?
How to Use SMS for Patient Engagement and Better Healthcare
There is something of a revolution occurring in the UK, and worldwide, where healthcare is concerned. Gone are the days of patients idly sitting and waiting for doctors to dole out advice. With 93% of the population holding a tool in their hands, anybody can use a mobile phone to access a wealth of information, just at our fingertips. SMS can maintain that feeling of instant information without causing the confusion, panic and misunderstanding so often associated with self-diagnosis.
SMS Messaging Makes for Great Customer Service
It was late Thursday afternoon on a busy week when I heard the familiar jingle. I received a text message from the company I rented a DVD from about a week prior (I know, who rents DVDs these days - but stay with me). They wanted to ask if I’d forgotten about it, since I hadn’t yet returned it. Indeed I had forgotten.