d most important tngz R d hardest 2 sA, cuz wrds diminish dem…
Although Stephen King’s view on Love doesn’t seem quite so eloquent in ‘text speak’ it’s not to say that SMS doesn’t have a major part to play in the day of Love these days…
Whether you look forward to, or try to ignore the day of St Valentine there is no denying that primarily it is an opportunity for businesses to capitalise on a niche market (loved up couples) and make some money.
It is widely recognised that last year, Valentine’s Day was the busiest day for SMS in the first quarter with well over 1 billion texts being sent. The average consumer will spend over £60 on the holiday – which opens the door for some highly targeted SMS Marketing.
Here are just some of the ways your business could be striking while it’s hot to drive customers through the door…
- A simple reminder: although important to some, it is not always a holiday that is at the front of everybody’s minds. A simple reminder to your busy customers can make the world of difference to both your business and the recipient. E.g. “There are still 10 tables for 2 available for Feb 14th @ Luciani’s – book now, call 020 XXXX XXX”
- Love is in the air: a mobile contest is quick to set up and easy to run, and Valentines Day does the hard bit for you – giving you a relevant theme and an appropriate prize. Already capitalised on by radio stations, it also works for shops, restaurants and events specialists – a great way to use viral marketing to gain new customers.
- It’s the thought that counts: who says cheap is bad, especially these days – although everyone says “it’s not about the money” to the person who is paying, it usually plays its part. By sending out a simple real time mobile coupon, redeemable at point of purchase you can sway your potential customers towards you without them even shopping around – everyone loves a bargain!
- It’s just what i wanted: there is a common theme to Valentines gifts, and that is that they are usually things that nobody really needs, and that’s fine – it’s about what they represent. But what if when someone bought something they didn’t need, that got something they possibly did – this is where the idea of a Free Gift can really work. Simply text your customers (assuming you know something about them) and let them know that when they buy a Valentines gift, you will give them something else for free.
- If music be the food of love: a specialised romantic promotion, correctly timed can get customers through your doors in droves. Discounts and specials on dining and entertainment is the perfect way to catch the attention of those who are unsure of how to spend the holiday.
If you’re looking to capitalise on the Love-fest using SMS – we can help.
Our Mobile Marketing Guide will show you just how simple it is to run your own effective campaign and see a genuine return on your investment.
The PECR Regulations, better known as the Privacy and Electronics Communications (EC Directive) Regulations 2003 are one of the most important pieces of legislation affecting those involved in SMS Marketing. They exist to safeguard the privacy and use of personal information when used for direct marketing through electronic means, including communications by SMS. Parts of it crossover with the Data Protection Act 1998 (DPA) and where it does so, both pieces of legislation should be complied with. Unlike the DPA, the PECR is obligatory whether or not you process personal data in the course of your business. Read this essential guide to PECR for SMS Marketing to ensure you know everything you need to know.
There's no better time to take a closer look at SMS marketing - could it fit your marketing strategy? What should be at the forefront of your mind when you look at whether SMS could fit with your business? Here we've highlighted five things you should know before getting started.
Even great hotels sometimes have a mix up or some sort of problem that can affect a guest. And with social media and hotel review sites, chances are a disgruntled guest isn’t going to keep their complaints to themselves. Here are three examples of how to use SMS messaging to gauge customer satisfaction.
A few weeks ago, Facebook executive Mendelsohn stated that in five years she expects the social network “will probably be all video”. Nicola Mendelsohn is the vice president of European, Middle Eastern and African operations for the company. She has an extensive resume going all the way back to 1992. There’s no denying she likely knows what she’s talking about. But while you can’t deny the impact of video on Facebook and the Internet in general, is her prediction implying the actual death of text?
Can your business benefit from A2P SMS? According to recent research the answer is yes. See the industries that are using it and how the convenient and easy to use fastsms API can get you started, even if you don’t want to code.