SMS Use Case: Armed Forces
People often think that online text messaging providers such as Fastsms are just for those large corporations and broadcasters who want to send hundreds of texts at a time, and in many cases they’re right!
In our time in the SMS industry we have seen online texting grow from people looking for a free way to text their friends to a widely recognised method of communication used by big business; however we have made sure we never lost site of the individual, personal user.
In recent years as more and more young men and women in the armed forces have found themselves stationed overseas, we as a communications provider, have been finding ways to help them stay in touch with friends and family back home.
Now you may be thinking they already have phone, email, letters and Facebook – which we agree are all great, and invaluable to them and those still in the UK. However there is still that percentage of people they would like to contact who won’t have Internet access, so that rules out email and Facebook.
With over 80% of adults in the UK owning mobile phones SMS is often the only method of contact for many individuals. With a Fastsms account they can text friends and family back home for the same cost per message (if not less) as if they were in the UK themselves. Also, conventional phone and text usage is usually rationed in overseas territories so using the internet to send and receive text messages can easily extend the number of texts that can be sent.
In last week’s blog I covered how the Trump campaign sent unsolicited SMS messages to voters. This week I’m stuck on the same topic, but from a totally different angle: what we can learn from that failure. Because honestly, their biggest issue might not be violating the law. It might be the people they have writing their SMS messages. It’s time to dissect the message that spawned the law suit, and learn what we can from it.
SMS messaging can be a hugely productive way of developing your marketing strategy. Text messages are read - on average - in less than 5 seconds. That means you only have a short period of time in which you can impress your potential customer. People are starved of concentration thanks to hundreds of digital and offline distractions, along with the many other companies all reaching out to them through SMS. In order to be effective and get the most from SMS text messages, you need to be creative with your SMS marketing. So here's how...
By 2017 there will be 270 billion app downloads worldwide. And the Google Marketplace and the Apple App Store each have over 1.3 million apps available. You need to help people find your app if you’re to break through all that noise. Your website is a great place to start promoting your app, but maybe not in the way you might think.
It seems that reports of the death of SMS have been greatly exaggerated. When once the text message seemed dead in the water thanks to the rise of the app, the SMS business is set to grow to $71.60 billion by 2021 whilst smartphone users are downloading fewer and fewer apps, and the life expectancy of an app on the average smartphone is now around 72 minutes.
Marketing is all about finding the balance between gaining a personal relationship with a client and communicating in a professional manner. SMS marketing is all about experimenting with that balance and has now become a highly popular form of marketing. Here are 9 reasons why SMS marketing actually does work.