SMS Use Case: Armed Forces
People often think that online text messaging providers such as Fastsms are just for those large corporations and broadcasters who want to send hundreds of texts at a time, and in many cases they’re right!
In our time in the SMS industry we have seen online texting grow from people looking for a free way to text their friends to a widely recognised method of communication used by big business; however we have made sure we never lost site of the individual, personal user.
In recent years as more and more young men and women in the armed forces have found themselves stationed overseas, we as a communications provider, have been finding ways to help them stay in touch with friends and family back home.
Now you may be thinking they already have phone, email, letters and Facebook – which we agree are all great, and invaluable to them and those still in the UK. However there is still that percentage of people they would like to contact who won’t have Internet access, so that rules out email and Facebook.
With over 80% of adults in the UK owning mobile phones SMS is often the only method of contact for many individuals. With a Fastsms account they can text friends and family back home for the same cost per message (if not less) as if they were in the UK themselves. Also, conventional phone and text usage is usually rationed in overseas territories so using the internet to send and receive text messages can easily extend the number of texts that can be sent.
I came across an interesting article regarding the A2P market. It’s entitled “Growing Employment Rate to Benefit BFSI A2P SMS Market in Switzerland.” The contents summarise a new report from Transparency Market Research about the A2P market in Switzerland, specifically how it relates to BFSI or Banking, Financial Services, and Insurance (BFSI). You might be thinking that sounds boring rather than interesting, but what drew my attention was the relationship of employment to A2P SMS messaging.
How is a consumer or business to know if the SMS provider they found is good or if they’ll take your money and run? There are lots of things you need to research before choosing a provider, but the following three questions are important ones to help weed out the unreliable ones.
Beauty is in the eye of the beholder. But could text messaging really be considered beautiful? You might argue that it depends on the messages you get! That’s a valid approach, but I recently found a description of mobile messaging that made me believe it is indeed beautiful, so I thought I’d share it with you.
Here's some ideas on what you can do to help your SMS campaigns to do better. Use the following checklist to see if you’re using all your possible channels.
Businesses with limited staff or budgets might ask themselves whether they should use email or SMS marketing. Both are relatively low cost. Both offer the ability to reach many people at the same time, yet provide personal interaction. Both have a long history of being used for marketing.
The Internet opened up mass communication in ways no one ever imagined it could. But there’s also another trend leveraging today’s communication technology: Communicating with just one person via applications. According to Transparency Market Research, the A2P SMS market will be worth over £45B in just a few years.
Around the world bank branches are disappearing. Just yesterday I received an email from Business Intelligence (BI) predicting the doom of US bank branches and cash machines. Their data is based on US economic and survey data, but others have done similar research in the UK and the world. And they all agree: the days of the local branch bank office are soon to be over.
You’ve probably seen many SMS opt in messages. They’re usually short little blurbs on websites, flyers, TV ads and many other places. You might have even heard one on the radio. They’re so simple, it doesn’t seem it would take a lot of time to make them right?