SMS Use Case: Armed Forces
People often think that online text messaging providers such as Fastsms are just for those large corporations and broadcasters who want to send hundreds of texts at a time, and in many cases they’re right!
In our time in the SMS industry we have seen online texting grow from people looking for a free way to text their friends to a widely recognised method of communication used by big business; however we have made sure we never lost site of the individual, personal user.
In recent years as more and more young men and women in the armed forces have found themselves stationed overseas, we as a communications provider, have been finding ways to help them stay in touch with friends and family back home.
Now you may be thinking they already have phone, email, letters and Facebook – which we agree are all great, and invaluable to them and those still in the UK. However there is still that percentage of people they would like to contact who won’t have Internet access, so that rules out email and Facebook.
With over 80% of adults in the UK owning mobile phones SMS is often the only method of contact for many individuals. With a Fastsms account they can text friends and family back home for the same cost per message (if not less) as if they were in the UK themselves. Also, conventional phone and text usage is usually rationed in overseas territories so using the internet to send and receive text messages can easily extend the number of texts that can be sent.
Discount codes, limited time sales, special exclusive pricing...you may have seen, or used, all of these in a text message campaign. For retailers, it is the most obvious and direct use of SMS marketing. It works and it's cost effective. But are there other ways you can put your SMS channel to work for you?
All sorts of companies are finding SMS messaging works much better than traditional customer support channels like phone calls and emails. In this post, you’ll see examples of how businesses are keeping their customers happy and seeing great results with SMS.
If you’re tuned into the self-help industry at all, you know who Wayne Dyer was. He spent decades writing transformational books to help people improve their lives and find happiness. He died summer 2015 at his home in Maui at the age of 75. It’s probably an understatement to say he inspired millions of people. So when I came across an article about a publisher using SMS messaging to let people know about a new book discussing his legacy I wasn’t too surprised. Not at first anyway.
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
Despite a greater than ever demand for playschool places, many sessions remain unfilled due to the varied hours that parents and carers choose to book, as well as other factors such as illness, holidays and routine appointments. Empty spaces are not just an inconvenience when it comes to staff scheduling - they are also valuable sales opportunities. So how can you make sure your nursery fills those empty spaces and maximises profits? The answer lies in SMS messaging.
As old as SMS messaging is (going on 25), is it surprising to know that for non-profits and political campaigns it’s just now catching on? It might be, but if you think about it maybe it isn’t surprising. Until the last few years, people have been very reticent to hand out their personal mobile number. Now though, they’re more willing – if they care about the source of the messages.
More and more recruiters and marketers are now realising the powerful impact SMS marketing can have. Fast, direct, discreet, and accessible to a candidate even when they might not be able to talk on the phone, they are still able to check their phone for text messages.
You’ve probably seen many SMS opt in messages. They’re usually short little blurbs on websites, flyers, TV ads and many other places. You might have even heard one on the radio. They’re so simple, it doesn’t seem it would take a lot of time to make them right?