Is your mobile strategy ready for 2015? Hint: SMS messaging should be a big part of it!
Are you focused on providing mobile moments, or are you still thinking of mobile as just another channel? According to Forrester, if you’re in the latter category, you’re about to fall behind.
Forrester’s predictions are in the report Predictions 2015: Most Brands Will Underinvest In Mobile. According to an article on the report on MobileMarketer.com, Forrester has observed people’s behaviour when they are using mobile devices, and surveyed businesses about how they intend to pursue mobile initiatives in 2015.
A key takeaway from the report is that people are generally checking their mobile devices, smartphones mostly, very quickly –just glancing at them to get an update on various things. The MobileMarketer.com article quotes Thomas Husson of Forrester as saying, “In 2015, we expect the gap to increase between brands who will see mobile as just another channel and the leaders who will invest in re-engineering their business to deliver mobile moments,” he said.
Those quick glances at their smartphone are mobile moments. Or to be exact, here is Forrester’s definition of a mobile moment: “A mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.”
And the companies that understand the shift will do really well in mobile in 2015, while the rest will struggle to engage their audience, convert mobile to sales, or stand out as a brand. What does Forrester recommend to be one of the companies that succeeds?
Well, there are a lot of steps companies should take including changing the mindset that mobile is just creating an app or mobile website. Companies should strive to create experiences for their customers as well as use a strategy to reach out to them quickly, such as using SMS messaging.
SMS messaging has proven to be a very effective form of quick, personal but non-intrusive (if done right) way to communicate with customers. And the data and recommendations from Forrester confirm it isn’t a fad, but becoming a necessary part of every company’s mobile strategy.
Is your company using SMS messaging yet? If not, please share with us in the comments what is holding you back.
Emoji are showing up everywhere. Should you be using these cute, fun, and illustrative icons in your SMS marketing? Your customers probably want you to. Around 72% of people have positive feelings about brands who use emoji. But before you get started, you’ll want to find out the details in this blog.
SMS marketing can be an incredibly useful tool for successful mobile marketing campaigns. However, it is not without its pitfalls. We have compiled a list of six of the worst SMS mobile marketing faux pas, so that you can avoid them and text your way to marketing success.
Yet another company (Quigley and Carter Limited) have been fined by the ICO for not having permission to send SMS messages. In this case, they had outsourced their marketing to a third party who then sent messages on their behalf. So is staying compliant with the regulations regarding SMS messaging so difficult? It doesn’t have to be.
In our demanding, 24/7 world it is difficult to stay on top of your SMS marketing campaign but with scheduling you can ensure you are getting your message to your audience whatever the time.
Brits feel “bombarded” by too many messages from brands on mobile. Does that mean SMS marketing doesn’t work anymore? Actually no, it just means most brands are probably doing it wrong. Find out why UK consumers feel that way and how your brand should be using SMS marketing the right way.
SMS marketing, like any well-planned advertising strategy, should be developed as a targeted campaign, rather than left (as it all too often is) with a scattergun approach. Simply put, send the message to the people it is pertinent to, and avoid being seen as another 'spammer' sending junk messages to those who do not want to know.