SMS Case Study: Bromyard Slogan Competition
Here’s an interesting SMS case study about how the town of Bromyard in Herefordshire recently ran a text based Town Slogan campaign to increase awareness of the town’s many attractions. Participants were encouraged to text the word “BROMYARD” plus their suggested slogan to 80010 with a prize of a £40 shopping voucher for the winner.
There were a large number of entries, some sensible – “The Town of Festivals”, and some less so – “Just Like Trumpton”, but the winner was selected by the Town Council as “The Jewel in the Downs” and has been adopted in all the town’s publicity. But there were certainly far more entries than would have been achievable by more conventional means.
The unusual way of running the poll attracted newspaper, radio and TV coverage, with the winner coming from as far away as Walsall, having heard of the competition on Central News. His father had run a café on Bromyard High Street in the 50’s and 60’s and he particularly remembered going up to Bromyard Downs as a boy, hence his suggested slogan.
Competition organiser, Pippa Hughes, explained:
“FASTSMS made it really easy for us to set up and run the competition and although it cost very little the publicity generated by the campaign really put the town on the map. We are now planning a range of other Premium SMS campaigns to help publicise the town and the activities taking place over the next few months.”
If you’re interested in running your own competition campaign, or using SMS to promote any element of your business or organisation call us on 0800 954 5305 or visit https://fastsms.co.uk/solutions/
Related Articles
13 Words That Inspire Action in Your SMS Messages
Because they are so short, word choice is important in SMS messages. You need to convey instructions and the benefits of following those instructions in few words. If you’ve ever struggled to find just the right one, check out our list of action inspiring words for SMS messaging.
The EU-US Privacy Shield has been struck down: what are the implications for EU companies using US software?
3 Reasons Your Customers Want You to Use SMS Messaging
In my last blog I looked at five reasons you want to use SMS messaging in your business. In this blog we're looking at the same topic, just from the consumer's point of view. For example, how do you really know your customers want you to send them messages via SMS? Isn't email or a phone call good enough? Is it worth your time to learn how to use SMS messaging in your business?
Temporary technical issues
Insights Into The Best SMS Marketing
It’s been said that to be successful at something, you need to find someone that’s already done what you want to do, then emulate them. You don’t need to create or rewrite the rulebook every time. This is true of marketing too. While it’s a creative field, there are tried and true examples of what works. This is why case studies are so important to helping you understand how something like SMS marketing can work for you.
SMS Marketing – Should You Buy a List?
Starting an SMS marketing campaign can be a daunting task. Gathering explicit opt ins can take time, as you need to make an investment in advertising. So why not just get a jumpstart and buy a list of mobile numbers from an organisation that already has the opt ins? You could do that, but it’s probably harder than just getting people to opt in on their own. Here’s why.
7 Tips for a Successful SMS Marketing Campaign
SMS marketing is still one of the most effective marketing channels available to businesses but is often overlooked in the pursuit of newer, more digitised technologies. When you include SMS marketing as part of the marketing mix, you're in a far greater position to increase engagement with your campaign, helping you generate a greater return on your investment. As with all channels, there are certain ways you can ensure your campaign is more effective, by following these simple steps.
Beginners’ Guide to SMS Marketing – July 2016 Update
If you've considered SMS marketing to new and existing customers by text message but dismissed it, it really is time to think again. SMS continues to outperform and outreach all the newer models of communication designed to replace it. The latest competitor to run into difficulties against business text messaging is mobile internet advertising.
9 SMS Marketing Power Words
With its 456 character limit, SMS Marketing challenges us to be succinct, ensuring we pack the most into our punch and deliver powerful and effective calls to action in a minimum of words. With some research and planning, it is still possible to craft great messages that get results and still stay well within the limits. In this article, we share 9 power words and phrases to help to you do just that.
SMS Messaging Still Seen As A Differentiator In Retail – For Now
How many retailers use SMS messaging? According to a recent survey, not that many. And that isn’t the only surprising result shared in the survey conducted by Internet Retailer. Companies large and small know how useful SMS can be. Read on to see why now is the perfect time to start.