SMS Case Study: Bromyard Slogan Competition
Here’s an interesting SMS case study about how the town of Bromyard in Herefordshire recently ran a text based Town Slogan campaign to increase awareness of the town’s many attractions. Participants were encouraged to text the word “BROMYARD” plus their suggested slogan to 80010 with a prize of a £40 shopping voucher for the winner.
There were a large number of entries, some sensible – “The Town of Festivals”, and some less so – “Just Like Trumpton”, but the winner was selected by the Town Council as “The Jewel in the Downs” and has been adopted in all the town’s publicity. But there were certainly far more entries than would have been achievable by more conventional means.
The unusual way of running the poll attracted newspaper, radio and TV coverage, with the winner coming from as far away as Walsall, having heard of the competition on Central News. His father had run a café on Bromyard High Street in the 50’s and 60’s and he particularly remembered going up to Bromyard Downs as a boy, hence his suggested slogan.
Competition organiser, Pippa Hughes, explained:
“FASTSMS made it really easy for us to set up and run the competition and although it cost very little the publicity generated by the campaign really put the town on the map. We are now planning a range of other Premium SMS campaigns to help publicise the town and the activities taking place over the next few months.”
There’s no shortage of organisations trying to help smokers quit. These include groups that use SMS as a means of supporting smokers while they try to quit. There’s quite a lot of evidence that text messaging can help people break bad habits, or make positive improvements in their lives. Here’s one example from George Washington University.
Businesses that sell to other businesses (B2B) are having trouble keeping up in the digital and mobile age. That’s according to a couple of eMarketer articles. The reasons for it are varied, but it may be mostly because they’ve been slow to acknowledge a change in culture.
In many of our previous posts, we have discussed the whys and hows of SMS marketing, listing the benefits, and the impacts on lead generation. There’s no doubt that by employing a marketing strategy that uses business SMS as a medium that your processes will become more efficient and your leads will become more targeted, meaning a better ROI. Here we will look at the best practices for SMS marketing to ensure your campaigns are offering the best for you and your users.