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News, tips & advice from FastSMS

The usage of SMS messaging by retailers, both online and bricks and mortar, is increasing dramatically as the advantages of fast, personal, compelling and low cost communication become apparent. SMS marketing can generate interest in prospective customers, increase the loyalty of existing customers and encourage repeat sales from both.

Operationally retailers can use SMS messaging to increase efficiency thereby both cutting costs and increasing satisfaction. Update customers with delivery information; encourage them to text you for stock availability or check for special offers. You will see below many examples of how SMS is becoming indispensable for retailers. If you haven’t yet implemented this please get in touch and we’ll get you started.

Can SMS marketing increase sales numbers? In the next entry of our Results Series you’ll see the kinds of results that real companies achieved. We’ve rounded up sales numbers and timelines to show you how well, and how fast, SMS marketing can improve your sales.

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SMS marketing or short messaging service marketing is swiftly gaining popularity all over the world. Using text messages for business purposes is convenient and quick. It's also extremely cost-effective when compared to other methods of communication. When used correctly, an SMS marketing campaign can do wonders for your business reputation, not to mention your profits.

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One retailer increased their online mobile traffic by 93% year over year using SMS messaging. Another increased foot traffic by 21% after adding mobile coupons to their marketing. Do you want to know how? Find out in our blog on increasing traffic with SMS messaging.

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At the end of February, Amazon’s S3 servers went down. And so did much of the Internet. What can we learn from the experience about communicating with customers during an online disaster? According to experts, having a plan that includes SMS messaging is key.

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One of the great advantages of SMS: it's completely trackable so you know exactly how your campaigns are engaging your opted in customers and clients. And if you’re a small business, operating in a specific geographical location, then that local knowledge can be invaluable in targeting your campaigns to a local audience.

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