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News, tips & advice from FastSMS

The usage of SMS messaging by retailers, both online and bricks and mortar, is increasing dramatically as the advantages of fast, personal, compelling and low cost communication become apparent. SMS marketing can generate interest in prospective customers, increase the loyalty of existing customers and encourage repeat sales from both.

Operationally retailers can use SMS messaging to increase efficiency thereby both cutting costs and increasing satisfaction. Update customers with delivery information; encourage them to text you for stock availability or check for special offers. You will see below many examples of how SMS is becoming indispensable for retailers. If you haven’t yet implemented this please get in touch and we’ll get you started.

Posted on 31/07/2014
In Mobile Marketing

In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One way to proactively reach out to customers is via SMS. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer.

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Posted on 24/06/2014
In Use Cases

Read some practical advice on how you can use SMS messaging to drive more traffic to your website. Include a shortened url in your SMS marketing message that sends the recipient to a special offers page or a how-to video or even a top-up page for consumables. But make sure the page is mobile friendly.

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Posted on 03/06/2014
In Use Cases

Here's a great real life example of how a retailer used text messaging to offer out a discount voucher to customers who had visited their store. Their approach is simple and intelligent and very focused on one segment of their customer base, those who had recently visited a store.

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