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News, tips & advice from FastSMS

The usage of SMS messaging by retailers, both online and bricks and mortar, is increasing dramatically as the advantages of fast, personal, compelling and low cost communication become apparent. SMS marketing can generate interest in prospective customers, increase the loyalty of existing customers and encourage repeat sales from both.

Operationally retailers can use SMS messaging to increase efficiency thereby both cutting costs and increasing satisfaction. Update customers with delivery information; encourage them to text you for stock availability or check for special offers. You will see below many examples of how SMS is becoming indispensable for retailers. If you haven’t yet implemented this please get in touch and we’ll get you started.

So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continues to grow. So for this blog I picked out five facts about mobile and SMS that really make the case that SMS for business has come of age. Let’s see if you agree.

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If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.

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It was late Thursday afternoon on a busy week when I heard the familiar jingle. I received a text message from the company I rented a DVD from about a week prior (I know, who rents DVDs these days - but stay with me). They wanted to ask if I’d forgotten about it, since I hadn’t yet returned it. Indeed I had forgotten.

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Marketing messages, whether in print or electronic have many parts to them. In the beginning there’s the hook that entices someone to continue reading, and near the end is the call to action. That’s where you make it clear what you want someone to do after reading the message. There are many parts in between these two, but these are, arguably, the two most important.

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The other day I received a text message promising me ten days of deals. All I had to do was reply “DEALS” to the shortcode each day and they would send me a coupon for their service. This was great I thought, because my kids had been asking about the company for a while. A deal was just what I needed to get me to let my kids have their way...