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News, tips & advice from FastSMS

The usage of SMS messaging by retailers, both online and bricks and mortar, is increasing dramatically as the advantages of fast, personal, compelling and low cost communication become apparent. SMS marketing can generate interest in prospective customers, increase the loyalty of existing customers and encourage repeat sales from both.

Operationally retailers can use SMS messaging to increase efficiency thereby both cutting costs and increasing satisfaction. Update customers with delivery information; encourage them to text you for stock availability or check for special offers. You will see below many examples of how SMS is becoming indispensable for retailers. If you haven’t yet implemented this please get in touch and we’ll get you started.

Posted on 15/03/2016
In SMS Guides

One mistake some marketers make is assuming people will know what to do when they read an SMS message. After all, they’re short and to the point right? How confusing could they be? On the other hand, when writing every other form of marketing they know that calls to action need to be clear. So, just because you don't have much room, it doesn’t mean you get to leave out your call to action! Saving space and being brief is important though, so take a look at three of the best SMS marketing CTAs you can use.

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Posted on 03/03/2016
In Mobile Marketing

I think for much of the last decade, people used the Internet and then mobile devices, without giving too much thought about what they were doing. Or more accurately, what other people were doing with their information. But then came Edward Snowden in 2013 who revealed governments were collecting and using our personal data in ways we hadn’t imagined.

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Posted on 23/02/2016
In SMS Guides

SMS marketing is not quite like most other marketing. You have such a limited space to get your point across, just 160 characters, more or less. It’s not unlike having to create a print advert for a small space, but somehow it can seem more intimidating. That’s why sometimes it seems like marketers forget one basic rule about writing offers: Always lead with the offer! Sounds simple, right?

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Posted on 18/02/2016
In Mobile Marketing

In one of my blogs last week, I talked about a marketing study by Vibes and what it said about SMS marketing. This week I wanted to take another look at it from the perspective of the mobile wallet industry, also covered in the report. It turns out there is a strong case for integrating your SMS marketing with mobile wallets. Let’s take a look.

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