One of the key takeaways from the Salesforce 2015 State of Marketing Report was that when mobile is integrated into your marketing strategy, everything performed better. That makes sense when you think about it. Mobile is a unique channel that provides you a direct link to your customers.
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One of the greatest advantages of SMS marketing is how fast it is. You might be thinking I'm talking about the almost instantaneous delivery rates, or how quick it is to write a message and send it to your entire list - but this time we're talking about how fast you can get results.
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Shoppers are very tech savvy. Even when they shop in store they are using their mobiles to do price comparisons, look up reviews or post on social media. And while your customers are busy using tech, your store needs to be using it too. SMS is one of those technologies that can really enhance the shopping experience whether your shoppers are in store, or not.
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Discount codes, limited time sales, special exclusive pricing...
You've run a successful SMS opt-in campaign for your retail store. Now that you have your list, do you have a plan to keep them from opting out? Wait, you mean there's more to this than just sending out coupon codes? There is if you want to keep your customers from opting out.
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