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News, tips & advice from FastSMS

The usage of SMS messaging by retailers, both online and bricks and mortar, is increasing dramatically as the advantages of fast, personal, compelling and low cost communication become apparent. SMS marketing can generate interest in prospective customers, increase the loyalty of existing customers and encourage repeat sales from both.

Operationally retailers can use SMS messaging to increase efficiency thereby both cutting costs and increasing satisfaction. Update customers with delivery information; encourage them to text you for stock availability or check for special offers. You will see below many examples of how SMS is becoming indispensable for retailers. If you haven’t yet implemented this please get in touch and we’ll get you started.

Christmas is fast approaching and for independent toy retailers it is a key time of year when they can expect their highest levels of sales. However, there is more to selling toys than just appealing to the kids - after all, it’s the adults who are ultimately going to be parting with their hard earned pounds. SMS Marketing is a great way to reach out and engage with adults to help drive sales, not just during the festive period but all year round. Read on to learn more.

Black Friday is almost here and for the retailer, this relatively recent development is fast becoming one of the UK’s biggest sales events of the year. Although the trend began in America, in the space of just a couple of years the craze seems to have taken hold of UK shoppers and shows no signs of going away. For retailers, it is time to drop everything else and focus on sales and marketing - and SMS Marketing should have a prominent place in your Black Friday strategy. Here's why.

The UK’s artisan food market is booming, with a new breed of creative, net-savvy, small-scale and locally based businesses who are at the heart of the 'foodie' revolution. Despite the boom, artisan food manufacturers typically have extremely limited resources, meaning that regardless of its importance, little funds are available for marketing. SMS Marketing is an option that, with its low costs and highly personal feel, is ideally suited to the artisan food marketplace.  ...

In a world dominated by massive global brands with huge resources, it is harder than ever for independent fashion retailers to make a mark and win customers. When it comes to getting your brand known, SMS marketing is powerful alternative to traditional methods that offers a real solution to the problem. Not only does it cost a fraction of the price of other means of advertising, it offers numerous other advantages meaning it really does punch above its weight. Read on to learn more.

SMS text messaging is one of the most effective marketing tools you can use to raise the profile of your business, communicate with your customers and send direct information to the people you most want to target. It's a highly cost-effective way to reach customers as most people carry a mobile phone on them every day.  If you work within the retail sector, SMS messaging presents several opportunities for you to reach and connect with customers, with the aim of generating increased sales. For some of the main reasons SMS marketing is ideal for retailers, read on.