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News, tips & advice from FastSMS

The history of SMS or Short Message Service goes right back to the early 1980’s but it is only in the past 10 years or so that it has achieved mass usage. Its a simple technology developed to make it quick and easy to transmit text messages of up to 160 characters between mobile devices. This concept has expanded dramatically over recent years through the development of SMS gateways by companies like Fastsms so that text messages can now be sent and received by computers as well as phones.

The history of SMS is more related to its usage than its technology which is little changed over its history. It has however become the most used means of electronic communication on the globe and is rapidly penetrating the business market as a fast, reliable and low cost means of communication in a wide variety of business applications.

I’m forever reading articles declaring SMS is dead. It always confuses me because I see just the opposite. But the argument they make usually has something to do with the growth of instant messaging apps, or in app notifications. Many predict that apps are, or will be, the preferred mobile form of interaction with brands. It’s an argument for sure, and it may be true in some sectors. But it ignores one single truth about SMS messaging: it works on any type of mobile, no app required...

One of the amazing things about SMS messaging is the ability to reach out and send messages to those we care about instantaneously: birthday wishes, get well soons, Merry Christmases, and of course Happy New Years! But there’s something special about New Year’s wishes. After you’ve had your traditional kiss and hug as the bell tolls, you grab your mobile and send your “Happy New Year!” text to everyone you care about who’s not at the party. Millions of people (literally) are doing the same thing at the same time.

“Merry Christmas” - Today is Christmas, and we do wish you all a very merry Christmas indeed. But we put the greeting in quotes for a reason. Twenty-two years ago this month, those were the first words ever sent as an SMS message.

Recruiters today don’t need to wait for people to find and apply for jobs on the internet. They can simply send a text message out to their database with a new opening and watch the applications stream in. They can save time too, by sending updates to prospects via text message letting them know when their applications are received or processed.

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