Will you be sending your New Year’s Eve texts to a sink?
One of the amazing things about SMS messaging is the ability to reach out and send messages to those we care about instantaneously: birthday wishes, get well soons, Merry Christmases, and of course Happy New Years!
But there’s something special about New Year’s wishes. After you’ve had your traditional kiss and hug as the bell tolls, you grab your mobile and send your “Happy New Year!” text to everyone you care about who’s not at the party. Millions of people (literally) are doing the same thing at the same time.
What happens to all those messages? Well, imagine a sink, and that all those messages are water flowing into the sink. Normally the water (messages) just runs down the drain (the connection to the network) and out to the pipes. But when the drain is clogged, or when the sink is full before you open the drain, the water goes out very slowly.
So in this analogy, all those New Year’s messages fill up the sink faster than they can drain out. In actuality, the messages are being sent to the network providers faster than they can process and send them on to the recipients. The networks have limited bandwidth to send the messages and they easily get overwhelmed at midnight when those millions of messages go out. It could take hours for your message to be delivered. That turns your message from a happy sentiment into an annoying wakeup call when your friend’s mobiles start dinging or vibrating after they’ve gone to sleep in the wee hours of the morning.
One way to avoid this overcrowded situation is to use fastsms to send your New Year’s messages. You can schedule them ahead of time or send them at midnight using any of our solutions and they will still get delivered as they normally would – in less than 10 seconds. It isn’t magic though. Our service by-passes the network providers processing, and delivers your message directly to the SMS gateways. These direct connections are like removing the sink entirely and just feeding the messages right into the drain – but into a drain that is much bigger than the one attached to the sink.
If you aren’t yet using fastsms as your SMS service provider, you still have time to sign up before the parties begin. It takes less than 1 minute and just three simple steps to create your free account. Why not get started now and enjoy the party on New Year’s Eve?
Related Articles
8 Ways Domino’s Use SMS Marketing To Increase Sales
This article presents a detailed case study on how SMS marketing is used effectively by Domino's Pizza. Learn about the eight things they excel in that lead to outstanding results in building brand loyalty and generating orders. Great chance to learn from a market leader.
24 Key Research Statistics that Prove You Should be Using SMS Marketing
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it's the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign...
Referral Marketing Through SMS Messaging
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. Here's how you can use SMS to simplify and improve your referral marketing.
Do Your Customers Trust You?
I think for much of the last decade, people used the Internet and then mobile devices, without giving too much thought about what they were doing. Or more accurately, what other people were doing with their information. But then came Edward Snowden in 2013 who revealed governments were collecting and using our personal data in ways we hadn’t imagined.
3 Reasons SMS Messaging is the Best Choice to Contact Everyone on Your List
One of the many benefits of SMS messaging is that it's personal. It can feel like a one on one communication or even conversation. But it's also one of the best ways to reach 10, 100, or even 100,000 people all at once. So even "one to many" communication feels like "one to one" to the receiver.
An A-Z of SMS Marketing – E is for Email to SMS [Infographic]
Spring Sale 10% off virtual mobile numbers and short codes
How to Use SMS Marketing to Counter Retail Fatigue
Uncertain economic times and an ever-extending holiday retail season is apparently making Brits less excited about the “usual” sales. But don’t worry, find out how SMS marketing can help you boost sales even in the face of retail fatigue.
Older Generations and SMS Messaging
50% of people between 55 and 64 own a smartphone and 18% of people over 65 do too. If you’re trying to reach out to these older demographics, it might be time to consider mobile marketing. But what kind should you choose?
Double Conversion Rates with SMS Marketing
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.