Will you be sending your New Year’s Eve texts to a sink?
One of the amazing things about SMS messaging is the ability to reach out and send messages to those we care about instantaneously: birthday wishes, get well soons, Merry Christmases, and of course Happy New Years!
But there’s something special about New Year’s wishes. After you’ve had your traditional kiss and hug as the bell tolls, you grab your mobile and send your “Happy New Year!” text to everyone you care about who’s not at the party. Millions of people (literally) are doing the same thing at the same time.
What happens to all those messages? Well, imagine a sink, and that all those messages are water flowing into the sink. Normally the water (messages) just runs down the drain (the connection to the network) and out to the pipes. But when the drain is clogged, or when the sink is full before you open the drain, the water goes out very slowly.
So in this analogy, all those New Year’s messages fill up the sink faster than they can drain out. In actuality, the messages are being sent to the network providers faster than they can process and send them on to the recipients. The networks have limited bandwidth to send the messages and they easily get overwhelmed at midnight when those millions of messages go out. It could take hours for your message to be delivered. That turns your message from a happy sentiment into an annoying wakeup call when your friend’s mobiles start dinging or vibrating after they’ve gone to sleep in the wee hours of the morning.
One way to avoid this overcrowded situation is to use fastsms to send your New Year’s messages. You can schedule them ahead of time or send them at midnight using any of our solutions and they will still get delivered as they normally would – in less than 10 seconds. It isn’t magic though. Our service by-passes the network providers processing, and delivers your message directly to the SMS gateways. These direct connections are like removing the sink entirely and just feeding the messages right into the drain – but into a drain that is much bigger than the one attached to the sink.
If you aren’t yet using fastsms as your SMS service provider, you still have time to sign up before the parties begin. It takes less than 1 minute and just three simple steps to create your free account. Why not get started now and enjoy the party on New Year’s Eve?
Related Articles
The benefits of virtual mobile numbers and short code SMS
SMS Marketing – 4 of the UK’s Best Ever Campaigns
Discover how to come up with an SMS marketing campaign in this article which looks under the surface of some of the UK's most successful ever SMS marketing campaigns. Whether you are looking to boost revenue, improve customer satisfaction or help your brand stand out with a unique and memorable promotion, this article shows how a simple approach to SMS messaging can work wonders for your company.
5 SMS Marketing lessons from The Apprentice
SMS Marketing – How to Succeed with a SMART Approach
How SMS Messaging can Boost your Social Media Marketing
Is your social media struggling? Read this article to learn how businesses of every shape and size can use SMS messaging to drive social media engagement and generate revenue from increased brand exposure. Whether the goal is to support a one-off sales campaign or a long term drive to increase reach, SMS messaging offers an unparalleled opportunity to make your brand's voice heard in the increasingly noisy social media space.
How to Choose the Incentive for Your SMS Marketing Opt-In Campaign
You’ve decided to try out SMS marketing. But you’re stuck on that first step of choosing the offer for your initial opt in campaign. Don’t worry, if you know the story of Goldilocks then you’ll understand just what to do after reading this blog.
The Role of SMS in Building Consumer Loyalty Programmes
The drive to earn and retain consumer loyalty is big business in the UK. Increasingly, companies are grasping the important role SMS text messaging can play in this. Customers’ mobile phone numbers are gold dust. The most forward-looking companies are developing systems to encourage customers to opt-in. Then, they are structuring SMS campaigns to build loyalty and reap maximum commercial advantage from it.
Our 10 Best SMS Mobile Marketing Blog Posts
Need to know all about mobile marketing with SMS messaging? We’ve pulled together the top ten blog posts that tell you everything you need to know. The list starts with the basics and goes through analysing the success of your campaign.
Why SMS Marketing is Like Facebook Marketing, But Better
Facebook is a popular place. According to Statista, they had 1.44 billion active users in the first quarter of 2015. It’s no wonder then that businesses are flocking to advertise there. But big isn’t always better. SMS marketing is similar in many respects to Facebook advertising, and for some uses it is actually better. Let me explain and see if you agree.
11 Benefits of Using SMS Messages in Your Network Marketing Strategy
Given that network marketing is very much dependent on communication, there are ways in which SMS marketing can be used to help increase recruitment, improve retention rates, create effective discussion, boost sales and motivate teams. Here's how...