Merry Christmas SMS and fastsms customers!
Today is Christmas, and we do wish you all a very merry Christmas indeed. But we put the greeting in quotes for a reason. Twenty-two years ago this month, those were the first words ever sent as an SMS message.
Back in those days, mobiles didn’t have keyboards though, so the text message was sent from a PC by Neil Papworth. He sent the message to Richard Jarvis at Vodafone. The SMS concept and standard had been in development since the mid-1980s, and finally in 1992 it all began with a simple holiday greeting.
It was in 2002 when fastsms entered the still young SMS messaging market. We were determined to offer quality services with fair and transparent pricing. At the time other companies surprised users with hidden fees, overage charges, and expiring credits. We strove to offer something different.
Apparently you, our users, really liked the idea. Our business took off and those other companies now offer the same type of pricing too. And more of them are popping up every day it seems.
So on this day, we want to express our gratitude for your continued patronage over the course of this year. We’ve grown quite a bit, expanded, and improved our services including the launch of NetMessenger 2. Overall the reaction has been very positive, and we’ve worked hard to help those who needed it during the transition.
Your feedback during the year, and in our customer survey, helped us focus on bringing you even more features in 2015. Our development team is always working hard and we can’t wait to show you what they’ve done.
In the meantime, enjoy your traditional meals and all the holiday festivities knowing your SMS messages will always get delivered fast.
In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.
SMS is well established as a successful marketing channel - however that doesn't mean you should just dive in head first. Here's five things you should consider before launching your first SMS marketing campaign.
In our demanding, 24/7 world it is difficult to stay on top of your SMS marketing campaign but with scheduling you can ensure you are getting your message to your audience whatever the time.
One of the greatest advantages of SMS marketing is the ability to be personal. This gives the opportunity to engage customers based on any number of actions such as purchases and registrations. Some people call this kind of marketing "just-in-time" which describes the concept really well.
Just for fun, I asked people in a marketing focused Facebook group to share the worst SMS marketing messages they’ve ever received. I was expecting a deluge of responses, but actually only a few trickled in. But those horrible SMS marketing messages are out there…the comments on my post proved it even if no one wanted to share (I guess they’re all shy).
It seems there's a new messaging app popping up every month. It's hard to keep track of them all, but it's also hard to ignore them if you're looking to use mobile marketing. When you've got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?
In a recent post I covered how to create urgency in your SMS marketing messages. It didn't feel right to leave out a few other key components - the U companions. In copywriting circles they are often called the 4-Us. They are: Urgent, Useful, Unique, and Ultra-specific. So to make sure I don't leave anything out, here I'll show you how to use the others in your SMS messaging.
I think for much of the last decade, people used the Internet and then mobile devices, without giving too much thought about what they were doing. Or more accurately, what other people were doing with their information. But then came Edward Snowden in 2013 who revealed governments were collecting and using our personal data in ways we hadn’t imagined.
While traditional advertising methods are declining, SMS marketing is increasing and it is a trend that looks likely to continue. Here are 6 recent marketing trends that open the door for you to take advantage through your next SMS marketing campaign.