Merry Christmas SMS and fastsms customers!
Today is Christmas, and we do wish you all a very merry Christmas indeed. But we put the greeting in quotes for a reason. Twenty-two years ago this month, those were the first words ever sent as an SMS message.
Back in those days, mobiles didn’t have keyboards though, so the text message was sent from a PC by Neil Papworth. He sent the message to Richard Jarvis at Vodafone. The SMS concept and standard had been in development since the mid-1980s, and finally in 1992 it all began with a simple holiday greeting.
It was in 2002 when fastsms entered the still young SMS messaging market. We were determined to offer quality services with fair and transparent pricing. At the time other companies surprised users with hidden fees, overage charges, and expiring credits. We strove to offer something different.
Apparently you, our users, really liked the idea. Our business took off and those other companies now offer the same type of pricing too. And more of them are popping up every day it seems.
So on this day, we want to express our gratitude for your continued patronage over the course of this year. We’ve grown quite a bit, expanded, and improved our services including the launch of NetMessenger 2. Overall the reaction has been very positive, and we’ve worked hard to help those who needed it during the transition.
Your feedback during the year, and in our customer survey, helped us focus on bringing you even more features in 2015. Our development team is always working hard and we can’t wait to show you what they’ve done.
In the meantime, enjoy your traditional meals and all the holiday festivities knowing your SMS messages will always get delivered fast.
In sit down restaurants, what is the one feature every patron will look at? The table. Think about it. They need to look down to pick up utensils, put their glass back down, find their napkin, or to find a distraction for those awkward moments with your fellow diners. What if you could turn that time into a SMS marketing opportunity?
Facebook is a popular place. According to Statista, they had 1.44 billion active users in the first quarter of 2015. It’s no wonder then that businesses are flocking to advertise there. But big isn’t always better. SMS marketing is similar in many respects to Facebook advertising, and for some uses it is actually better. Let me explain and see if you agree.
With the continued rise of different and more diverse technologies in the social and mobile web, it would be easy to dismiss the potential benefits of SMS marketing - and that’s exactly the reason you shouldn’t. An SMS is the unexpected visit of a familiar friend, and there’s one demographic that embraces an old trusted ally in this new, noisy digital world more than anyone else: the millennials.
A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.
How hard is it to use SMS marketing? If you’ve been told it’s complicated, you heard wrong. Using SMS is simple, though there are a few things you should know. This blog shows you how simple it can be, and provides links to useful resources.
Do you ever wonder if your SMS marketing campaigns could be even more successful? Of course, you do! Find out how to put A/B testing to work in your campaigns by following our five simple steps and see your ROI increase
50% of people between 55 and 64 own a smartphone and 18% of people over 65 do too. If you’re trying to reach out to these older demographics, it might be time to consider mobile marketing. But what kind should you choose?
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.