Surveys: A Business SMS Use Case
Anyone who is involved in business realises the importance of detailed feedback from their customers and is also likely familiar with some of the difficulties in gathering such information. Combined with another medium such as print or radio, a survey can be run by asking people to text in their answers to your ‘Textline’, collecting information and data. Alternatively, if you have the data you can text your customers or prospects requesting that they text back their response.
The following are just some of the sectors already benefiting from using SMS text messaging to conduct surveys with their customers: SMEs, Educational Institutions, Housing Associations, Local Council
For more information on how you could be utilising SMS text messaging within your business call us on 0800 954 5305 or email email@example.com
Most car dealerships and garages already have almost everything in place to start an effective SMS marketing campaign. When customers go into a car garage to have a service or a MOT done, they almost always give the dealership their mobile phone number. The reason for this is simple: if a customer is bringing their car in to get checked and they don't want to wait around for any work to be carried out, they'll simply head into town or run a few errands, until the garage gives them a call on their mobile to let them know the work has been done. That means most garages will have a healthy amount of mobile numbers already in their database, but quite often a garage will overlook the potential that their database of contacts presents.
Since the withdrawal of legal aid for personal injury claims in 2000, a lot has changed in the legal claims industry. Not only are the funding options for claims completely different, the marketplace has also become increasingly competitive, making it harder and harder for companies to stand out from the crowd. With most claimants now settling for fixed scale payments in order to reach a quicker resolution, customer service is quickly becoming the biggest differentiating factor in today’s market. Read on to learn how SMS Messaging can help personal injury specialists win customers time and again and increase their market penetration.
The drive to earn and retain consumer loyalty is big business in the UK. Increasingly, companies are grasping the important role SMS text messaging can play in this. Customers’ mobile phone numbers are gold dust. The most forward-looking companies are developing systems to encourage customers to opt-in. Then, they are structuring SMS campaigns to build loyalty and reap maximum commercial advantage from it.
Discount codes, limited time sales, special exclusive pricing...you may have seen, or used, all of these in a text message campaign. For retailers, it is the most obvious and direct use of SMS marketing. It works and it's cost effective. But are there other ways you can put your SMS channel to work for you?
It used to be you could skip a lecture or sleep late at university. But using the excuse you forgot about a session is about to become less believable than it already was. And it's all down to the ways educational institutions are using new technology to engage with students, mainly SMS.