3 Reasons SMS Messaging is Good For The Environment
Many organisations are looking to operate in a more environmentally friendly way. This includes everything from their office supplies, materials used in creating their products, and also choosing suppliers and vendors that are also environmentally aware. This is not only good for the planet but is a great way of enhancing the image of your business.
SMS services are a great way for organisations to be socially conscious. Here are three reasons why:
- Sending SMS messages means using less paper. Think of all the appointment reminders, bank account updates, and adverts sent using traditional post. Reducing even just a portion of all those papers and letters could have a huge beneficial impact on the environment. Some estimates say 40% of all waste going into landfills is paper. If you can eliminate paper use by sending text messages instead, you significantly cut the amount of waste in the environment.
- Mobile devices use less energy than other electronic devices. According to Electric Power Research Institute, an iPhone 4 costs approximately 23 pence per year to charge. A desktop computer costs about £17.28 per year. The less electricity used to charge devices, the less fossil fuels are needed to generate the electricity. This means SMS messaging is more efficient, energy-wise, than sending emails or other electronic communications like faxes.
- Cloud-based messaging services use modern data centres. For example, our service runs in a data centre that has been awarded the Carbon Trust Standard for reducing their carbon footprint year after year. The data centre is also powered by 100% certified renewable energy. The impact on the environment from our service running in a modern “green” data centre is much less than the average traditional ISP or telecommunications networks.
When it comes to the environment, every small change we make can add up to huge differences. If you’re looking to reduce your impact on the environment, why not give SMS messaging a try? Why not use the environmental benefits to encourage signups to your SMS messaging lists? If you’re already using it, maybe there are other ways you can put it to work for you. If you need help on how to get started, give us a call today and we’d be happy to talk with you.
Despite a greater than ever demand for playschool places, many sessions remain unfilled due to the varied hours that parents and carers choose to book, as well as other factors such as illness, holidays and routine appointments. Empty spaces are not just an inconvenience when it comes to staff scheduling - they are also valuable sales opportunities. So how can you make sure your nursery fills those empty spaces and maximises profits? The answer lies in SMS messaging.
SMS messaging can be a one-way, or a two-way affair. Sending coupons, sale notifications, or event announcements are all one-way messaging. The recipient doesn’t need to reply in order to use the information sent. In two-way messaging though, recipients can reply to your messages. And that makes it much more interesting, engaging, and potentially a lot more work to manage.
Can SMS marketing increase sales numbers? In the next entry of our Results Series you’ll see the kinds of results that real companies achieved. We’ve rounded up sales numbers and timelines to show you how well, and how fast, SMS marketing can improve your sales.
Sometimes bloggers or journalists get a bit carried away. They see some data or fact, and run off to declare there’s a trend you need to know about. The latest one I’ve seen is all about how to reach the generation of “cashless shoppers”. The argument goes that you need to use SMS messaging to reach customers because they are all shopping online – where you obviously can’t pay in cash.
The PECR Regulations, better known as the Privacy and Electronics Communications (EC Directive) Regulations 2003 are one of the most important pieces of legislation affecting those involved in SMS Marketing. They exist to safeguard the privacy and use of personal information when used for direct marketing through electronic means, including communications by SMS. Parts of it crossover with the Data Protection Act 1998 (DPA) and where it does so, both pieces of legislation should be complied with. Unlike the DPA, the PECR is obligatory whether or not you process personal data in the course of your business. Read this essential guide to PECR for SMS Marketing to ensure you know everything you need to know.