How Housing Associations are Using SMS Messaging
Recently we have been doing a lot of work with UK Housing Associations, so I thought it was time to share with you a little about the type of service they are now using…
Housing Associations of all sizes, share many of the same day to day challenges. They need to keep levels of arrears down whilst maintaining occupancy rates; they need to be mindful of staffing costs whilst being responsive to requests from tenants; and they need to be able to access properties for inspection and maintenance at short notice without getting too many broken appointments.
Many have found that text messaging is the best way to communicate with their tenants, colleagues, workmen and waiting list. Mainly because it’s universal – nearly everyone has a mobile phone; it’s instant – messages are delivered in 10 seconds or less; and it’s reacted to by most people, more so than letters, emails or phone calls.
So they are texting their waiting lists with details of newly available properties; inviting prospects to open days, viewings and other events; and sending SMS reminders for rent arrears, appointments for visits as well as general news broadcasts.
It’s working the other way too – tenants are texting in problems with the property, issues with other tenants and even just general queries that are then routed to the right person avoiding clogging up switchboards.
As it has been so popular, we have developed our HousingText service specifically for housing associations, for more information click here, grab us on live chat or give us a call on 0800 954 5305. We’ll share with you what we have learned from working with many other housing associations and help you implement these new techniques quickly, painlessly and affordably. You can also sign up yourself for a free account with some free credits to test it all out.
There is something of a revolution occurring in the UK, and worldwide, where healthcare is concerned. Gone are the days of patients idly sitting and waiting for doctors to dole out advice. With 93% of the population holding a tool in their hands, anybody can use a mobile phone to access a wealth of information, just at our fingertips. SMS can maintain that feeling of instant information without causing the confusion, panic and misunderstanding so often associated with self-diagnosis.
Most of us are familiar with SMS marketing in a commercial context. Many organisations use text messaging as a powerful means of creating brand awareness, enticing people to buy, and as a way of promoting special deals and new products. The charity sector can also benefit hugely from regular SMS campaigns.
Here's some ideas on what you can do to help your SMS campaigns to do better. Use the following checklist to see if you’re using all your possible channels.
The British Equestrian Trade Association’s findings from their National Equestrian Survey 2015 put the economic value of the equestrian sector at £4.3 billion of consumer spending across a wide range of goods and services, with the average spend per horse during the same year at £3600. It is an incredibly varied industry encompassing all types of businesses from sole traders making a living in remote areas to multinational companies. Their customer base typically tends to be busy people who lead largely outdoor lifestyles so the obvious and most effective means of communicating with them is by mobile phone, yet very few equestrian businesses appear to be utilising SMS text messaging marketing. So how could businesses in this sector benefit from this method of marketing?
In order to appeal to new customers and interact with existing ones, businesses are always looking for new marketing methods. Whilst many companies are using traditional and online marketing techniques, these aren’t always effective. Email filtering, for example, means that many recipients may not even be aware that they’ve received contact from your company. As many email hosts provide in-built spam filters, it’s easy for email marketing content to be overlooked or ignored completely. SMS marketing, however, overcomes many of the obstacles associated with online and email marketing. Whilst potential customers may not see your company emails, SMS messages aren’t filtered in the same way. The delivery rate is, therefore, far higher for SMS messages in comparison to marketing emails.
If you run a florist or a restaurant, you may not think you need to run a Valentine's Day promotion beyond offering a special bouquet or a bottle of champagne with a meal. But any business can use SMS to add value to their marketing campaigns and to retain loyal customers, even those that don’t seem to be an obvious fit with the culture around Valentine’s Day.
Festival season is upon us! Experienced festival organisers predict that to be successful you need more than just music. You’ll need to offer an experience to your attendees. In the last blog I covered some of the reasons for that, and ideas on how to start building your SMS marketing list before your festival begins. In part 2, we’ll take a look at how to use SMS to create engaging experiences for attendees while they are at your festival, and even after they leave.